Performance Marketing Manager - Internet/Online

- Strategize the digital marketing campaigns across all the paid channels like Google AdWords, Facebook, Instagram, amazon ads, etc

- Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS, etc for different verticals of business, and ensuring the same understanding is passed on to his/her team

- Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier

- Experiment with the insights from the campaign performance data, identify trends, and make recommendations for optimization.

- Collaborate with the analytics team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders

- Design, conceptualize, and co-ordinate with the creative team to bring out campaigns based on solid consumer and business insights

- Understanding user behaviour and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in products & across different marketing channels

- Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube, etc and evaluating them through relevant KPIs

- Conducting multivariate testing across marketing channels to assess the impact of advertising spending on the key business metrics

- Must have the ability to identify and nurture talent to create a strong and dependable team

Job Requirements:

- Expertise with advertising platforms like Google Adwords, Meta Ads Manager, Amazon ads etc

- Excellent Written and verbal communication

- Ability to identify problems using data and find solutions to the same.

- Deep interest and discipline in learning the skills required to excel in the role

- Inherent interest in how the Internet works & and user trends on internet consumption

- Good with numbers; analytical skills involving a data-driven approach to problem-solving

- Proficiency in MS Excel is a great add-on

- A knack for content, copy, and creative areas is a defi