Performance Marketing Lead - D2C/eCommerce/FMCG

- Candidate must have atleast 4 years of experience in core Performance Marketing.

- Candidates from D2C, e-commerce or FMCG industry are only applicable.

- Candidate should have handled large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).

- Candidate should have managed Marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly

- Candidate should have handled the budget of campaigns in Crores.

- Candidate should have expertise in using tools such as GA4, Meta Ads Manager, and attribution platforms etc.

- Looking for Immediate Joiners to 30 days of Notice period candidates.

Key Responsibilities:-

- Lead the planning, execution, and optimization of paid campaigns across Meta, Google, and other relevant channels.

- Manage marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly.

- Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize impact.

- Analyze campaign performance using tools such as GA4, Meta Ads Manager, and attribution platforms.

- Partner with creative and content teams to develop high-performing ad assets.

- Collaborate cross-functionally with retention, product, and design teams to optimize the full-funnel experience, including landing pages.

What We're Looking For :-

- 4-6 years of experience in performance marketing, ideally in a high-growth D2C, e-commerce, or startup environment.

- Proven expertise in managing large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).

- Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels.

- A creative and collaborative approach to working with design and content teams.