Performance Marketing Lead

About the Role:

This is not just another role - its a chance to own performance marketing at internet scale and drive the engine behind one of Indias fastest-growing jewelry platforms. With 150+ premium brands live and fresh Pre-Series A funding from marquee investors, the company is building Indias #1 jewelry marketplace in a $94B+ category thats racing online.

Were looking for a hands-on Performance Marketing Lead who lives and breathes Meta & Google Ads, understands CAC/LTV math deeply, and can scale campaigns that convert discovery into love (and repeat purchases). If youve been waiting to build, own, and scale performance marketing from the ground up and shape the future of jewelry commerce in India, this role is for you.

Position Overview:

As a Performance Marketing Lead specializing in the jewelry category, you will be responsible for driving quality traffic to the website and mobile app, with CAC as the core metric. You will work closely with the founder to strategize and execute marketing campaigns across multiple channels.

Core Responsibilities:

- Own key KPIs: Website/App Conversions, CAC, MAU, DAU, Stickiness, Retention, Purchase Cohorts, Repeat Rates

- Plan, execute, measure, and report on performance marketing campaigns across categories, brands, and platforms (Meta & Google as core, but open to experimenting with others like YouTube, Snapchat, Programmatic, Apple)

- Drive acquisition efficiency (CAC, ROAS, CR) while improving customer retention (repeat rates, cohort health, LTV)

- Build & run CRM journeys (email, push, in-app) to improve engagement and reactivation

- Segment audiences, run cohort analyses, and identify opportunities to deepen engagement and repeat purchases

- Collaborate with design/content teams to deliver high-performing creatives across all touchpoints (ads, CRM, website, app)

- Continuously A/B test creatives, messaging, and channels to unlock new growth levers

- Plan & execute launches for new brands/collections with acquisition + retention strategies

- Align marketing plans with business objectives in collaboration with internal stakeholders and agency partners

- Constantly scan for trends, insights, and new audiences to test and scale

Desired Qualifications:

- B.Tech + MBA, or Bachelors degree in Business Administration, Marketing, or related field

- 5-9 years experience in digital marketing within e-commerce marketplaces or agencies

- Deep understanding of digital tools such as FB Ads Manager, Google Ads, DV 360

- Up to date with latest trends and best practices in online marketing and measurement

- Strong analytical skills with the ability to think strategically and drive results

- Creative thinker with a passion for innovation and continuous improvement

Whats in it for you:

- High-ownership role in a fast-paced environment

- Close collaboration with the founder and a passionate team

- Competitive salary with ESOPs for wealth generation

- Fast career growth & regular appraisals

- Dynamic, collaborative work environment - no hierarchy or politics

- Health insurance

Additional Details:

- Early-stage start-up environment; achievements take time & effort

- Six-day work week with strong emphasis on hard work & passion

- Direct customer interactions encouraged to build the right way

- Location: HSR, Bangalore