Performance Marketer - Digital Marketing

Role: Performance Marketer (Google & Meta Ads)

Location: Hyderabad, India

About the Role:

- We are looking for a skilled and results-driven Performance Marketer with expertise in Google and Meta Ads.

- The ideal candidate will have a strong background in lead generation and be passionate about driving measurable results through paid advertising.

- This is a day-shift role, and we are looking for candidates from advertising agencies.

Key Responsibilities:

Campaign Management & Optimization:

- Plan, execute, and optimize Google Ads and Meta Ads campaigns using data-driven strategies.

- Conduct in-depth keyword research and audience targeting to maximize campaign effectiveness.

- Collaborate with the creative team to develop effective ad copy and visuals.

Budgeting & ROI:

- Manage campaign budgets and bids to maximize Return on Investment (ROI).

- Continuously improve key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).

Reporting & Analysis:

- Analyze campaign performance metrics and provide actionable insights.

- Stay updated on the latest digital marketing trends, tools, and platforms, including Google Analytics and Ads Managers.

Collaboration:

- Work closely with clients and internal teams to understand business goals and align campaign strategies accordingly.

Candidate Profile:

- Experience: 2+ years of experience in performance marketing.

- Background: Preferred candidates from advertising agencies.

- Notice Period: Up to 30 days.

Skills:

- Proven expertise in managing Google Ads and Meta Ads campaigns.

- Strong analytical skills with a data-driven mindset.

- Excellent communication skills.

- Relevant certifications (Google, Meta) are a plus