Peerbits - Manager - Digital Marketing

Location : Ahmedabad.

Position Overview:.

- As a Digital Marketing Manager at Peerbits (and its subsidiary businesses), you will be responsible for developing, implementing, and managing our digital marketing strategies to drive online growth and brand visibility.

- You will lead a team of digital marketing specialists and collaborate with cross-functional teams to achieve our marketing goals.

Job Responsibilities.

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.

- Identify and target key audiences to maximize brand exposure.

- Create and oversee content marketing plans, including blog posts, social media content, videos, and email campaigns.

- Ensure content is engaging, relevant, and optimized for SEO.

- Manage and improve all company website SEO performance.

- Monitor keyword rankings and implement on-page and off-page SEO techniques.

- Plan, execute, and optimize paid advertising campaigns (Google Ads, social media ads, etc.

- Monitor ad spend and ROI, making adjustments as needed.

- Develop and maintain a strong presence on social media platforms.

- Engage with the audience, respond to comments, and manage online communities.

- Create and execute email marketing campaigns to nurture leads, engage existing customers, and drive conversions.

- Develop cold email outreach strategies to generate leads, expand the customer base, and initiate meaningful business relationships.

- Monitor email performance, including open rates, click-through rates, and conversion rates.

- Utilize analytics tools to track and report on the performance of digital marketing efforts.

- Provide insights and recommendations based on data analysis.

Job Requirements (Must Have):

- 5+ years of experience in Digital Marketing for IT / ITes product or service business.

- Proven experience as a Digital Marketing Manager in a similar industry.

- In-depth knowledge of digital marketing channels (SEO, SEM, SMM, PPC) and tools.

- Strong analytical and problem-solving skills.

- Excellent written and verbal communication abilities.

- Proficiency in data analysis and reporting tools.

- Creative thinking and ability to generate innovative marketing ideas.

- Coaching & Mentorship: Ability to train and mentor junior team members, sharing knowledge and expertise to enable their success.

- Familiarity with relevant tools (e. Semrush, ahref, Conductor, Screaming Frog, MOZ) and web analytics tools (e. Google Analytics, WebTrends).

Exp - 5 to 8 years