Panchshil - Marketing Leader

Experience : 7-12 years

We are seeking a dynamic and strategic marketing leader who can drive brand growth, customer engagement, and business impact in a fast-paced real estate environment. The role will require a balance of creative vision, data-driven decision-making, and cross-functional collaboration.

The responsibilities outlined below are key focus areas but not limited to the following:

Marketing Strategy & Brand Communication:

- Design and implement holistic marketing strategies across digital and offline channels to enhance brand presence and lead generation.

- Oversee all aspects of brand communication, public relations, media planning, and campaign execution.

- Drive creative storytelling and content strategies to build brand equity in a competitive real estate landscape.

Customer Experience & Lifecycle Management:

- Collaborate with technology and CRM teams to implement automated, data-driven touchpoints that improve customer retention and experience.

- Develop loyalty and referral programs to foster community engagement and increase conversion efficiency.

Digital & Performance Marketing:

- Lead the digital transformation journey by integrating cutting-edge tools and analytics platforms.

- Drive performance campaigns with a focus on customer acquisition, lead quality, and channel ROI.

- Optimize digital presence across social media, SEO/SEM, website, and other paid media platforms.

Sales Enablement & Go-To-Market Execution:

- Collaborate with sales leadership to develop go-to-market plans for new launches and inventory drives.

- Equip the sales team with marketing tools, assets, and training to improve conversion effectiveness.

- Participate in pricing, positioning, and market intelligence activities.

Stakeholder Management:

- Liaise with internal stakeholders including senior management, project heads, and cross-functional teams to align marketing initiatives with business goals.

- Manage external agency relationships, vendor contracts, and media partnerships to ensure timely and high-impact campaign delivery.

Team Leadership:

- Lead, mentor, and develop a high-performing marketing team, ensuring alignment on goals, skills development, and performance.

- Foster a culture of innovation, accountability, and customer-centricity within the team.

Requirements:

- Minimum 7+ years of experience in marketing, with proven success in brand strategy, campaign management, and performance marketing.

- Strong background in luxury brands; prior experience in real estate marketing is highly preferred.

- Demonstrated expertise in ATL, BTL, and digital marketing across multiple channels.

- Experience in leading cross-functional marketing initiatives from concept to execution, including product launches and go-to-market plans.

- Proven ability to develop and execute customer lifecycle strategies, including loyalty and referral programs.

- Exceptional leadership and team management skills, with a track record of building and mentoring high-performing teams.

- Excellent communication, presentation, and storytelling skills to convey brand vision effectively.

- Strong business acumen with the ability to align marketing strategies to organizational goals and revenue targets.