Panacea Biotec - Head - Digital Marketing & eCommerce

Key Responsibilities:

Marketplace & Website Management:

- Oversee daily operations of all e-commerce marketplaces and the 7nshop.com website.

- Ensure product listings are accurate, up-to-date, and optimized for conversion.

- Maintain a seamless and engaging customer experience.

Sales & Growth Strategy:

- Drive revenue growth across all digital channels.

- Develop and execute strategies to acquire new customers and retain existing ones.

- Monitor performance against competitive benchmarks and identify opportunities for improvement.

Digital Marketing Execution:

- Plan, implement, and manage digital marketing campaigns to boost traffic, conversion, and engagement.

- Collaborate with creative, product, and content teams to ensure alignment with brand

guidelines.

Team & Cross-Functional Leadership:

- Lead and develop the digital marketing & e-commerce team.

- Collaborate with other departments (Sales, Supply Chain, Customer Service, IT) to ensure smooth execution of initiatives.

- Manage budgets effectively to maximize ROI.

Customer Experience & Satisfaction:

- Monitor customer feedback and satisfaction scores.

- Drive initiatives to improve post-purchase experience and loyalty.

Key Metrics:

- Revenue Growth: Overall increase in online sales across marketplaces and the website.

- Customer Acquisition: Percentage of new customers and Percentage of Sales from New Customers

- Customer Retention Rate: Percentage of returning customers and percentage of sales from returning customers.

- Profit Margins: Gross profit margins across platforms.

- Operational Efficiency: Percentage of Deliveries on time.

- Team Performance: Performance metrics and output from each team.

- Customer Satisfaction Score: Overall satisfaction of the online shopping experience.

Required Skills & Qualifications:

- Bachelors degree or MBA.

- 10 -15 years in digital marketing & ecommerce, with 35 years in a leadership role.

- Proven record in growing online sales, managing P&L, and working with marketplaces (Amazon, Flipkart, Tata 1mg) & D2C websites.

- Expertise in SEO, SEM, performance marketing, and marketplace advertising.

- Strong skills in web analytics (Google Analytics) and ecommerce platforms

- Data-driven with strong analytical, strategic thinking, and ROI optimization skills.

- Experienced in leading cross-functional teams and managing budgets.

- Excellent communication, problem-solving, and vendor negotiation skills