Panacea Biotec - Brand Manager

Job Description: Brand Manager Consumer Categories (Skin Care, Baby Care, Personal Care)

Target Achievement

- Deliver defined growth, sales, and profit targets for assigned zones/markets.

- Drive market share gains for consumer brands across skin care, baby care, and personal care segments.

- Identify opportunities for new product launches and ensure successful entry into the market to generate revenue and marketing contribution.

- Expand consumer and retailer base through innovative programs and channel expansion.

Brand Strategy and Planning

- Develop and implement comprehensive brand plans aligned with business goals.

- Define brand positioning, value proposition, and competitive differentiation within the consumer space.

- Analyze consumer insights, retail trends, and competitor activities to shape strategy.

- Translate market data into actionable brand initiatives that resonate with end consumers and trade partners.

Marketing Campaigns and Initiatives

- Design and execute integrated marketing campaigns (digital, in-store, influencer, and trade activations) targeting consumers, mothers, and caregivers.

- Build strong consumer communication around product benefits, emotional connect, and lifestyle relevance.

- Partner with sales and trade marketing teams to ensure effective campaign rollouts in modern trade, e-commerce, and general trade.

- Oversee creation of consumer-facing assets (packaging, POS materials, digital creatives, social media content, product education).

Product Lifecycle Management

- Manage end-to-end product lifecycle including launches, rebranding, packaging upgrades, and line extensions.

- Monitor brand performance, pricing, promotions, and portfolio optimization to maximize profitability.

- Continuously evaluate opportunities for innovation and differentiation in the skin care, baby care, and personal care categories.

Cross-Functional Collaboration

- Work closely with sales, trade marketing, and channel partners to drive retail visibility and consumer pull.

- Coordinate with R&D, supply chain, and regulatory teams to ensure timely product development, availability, and compliance.

- Partner with digital marketing teams to amplify online presence and consumer engagement.

Budgeting and ROI

- Manage brand marketing budgets efficiently across ATL, BTL, and digital spends.

- Track and report ROI on marketing investments; make data-driven decisions to optimize resources.

- Ensure continuous improvement through consumer feedback and market performance analysis.

Experience

- 8 to10 years of experience in brand management, marketing, or product management within consumer-oriented industries.

- Proven track record of working with FMCG, consumer healthcare, or personal care brands (skin care, baby care, mother care, hygiene, wellness, OTC).

- Hands-on experience in product launches, digital campaigns, and consumer promotions.

- Exposure to modern trade, general trade, and e-commerce channels.