Paid Search Manager - PPC - Online Marketing

Paid Search (PPC) Manager

Location : Pune, India

Shift Timings : Rotational / Night Shift (9:00 PM - 6:00 AM)

Experience : 2 - 8 Years

Education: MBA (preferred)

Role Overview:

- We are looking for a highly skilled Paid Search (PPC) Manager to lead our search engine marketing efforts.

- The ideal candidate will have extensive experience in managing and optimizing PPC campaigns across platforms like Google Ads and Bing Ads.

- You will be responsible for driving high-quality traffic, leads, and sales while managing a significant advertising budget.

- This role requires a blend of technical expertise, analytical skills, and strategic thinking.

Key Responsibilities:

- Develop, implement, and manage comprehensive PPC campaigns on Google Ads, Bing Ads, and other search engines.

- Conduct extensive keyword research to identify new opportunities and optimize existing campaigns.

- Write compelling ad copy, test different ad formats, and manage ad extensions to improve click-through rates and quality scores.

- Manage and optimize campaign budgets, bids, and targeting strategies to achieve specific ROI and CPA goals.

- Analyze campaign performance data, generate detailed reports, and provide actionable insights.

- Monitor competitor activity and industry trends to inform our PPC strategy.

- Collaborate with cross-functional teams, including SEO, content, and development, to ensure a cohesive digital marketing strategy.

- Ensure proper tracking and attribution through Google Tag Manager, Google Analytics, and other tools.

- Stay current with new PPC features, tools, and best practices.

Qualifications:

- Proven experience in managing successful PPC campaigns, preferably with large budgets.

- Expert-level knowledge of Google Ads (Search, Display, Shopping) and Bing Ads.

- Strong analytical skills and proficiency in using Google Analytics and other reporting tools.

- Excellent understanding of keyword research, bidding strategies, and ad copywriting.

- Detail-oriented with strong organizational and project management skills.

- Ability to work independently and as part of a team in a fast-paced environment.

- Google Ads certification is a plus.

- MBA in Marketing or a related field is highly preferred