Experience Required: 5+ years.

Location: Chennai (Hybrid).

Position Summary:

- We are seeking a Senior Digital Marketing Executive/Specialist to drive marketing initiatives for Scanflow.ai, a next-gen vision intelligence product designed for quality control, asset identification, industrial safety, and intelligent data capture.

- This role will focus on domestic marketing campaigns targeting manufacturing and automobile industries, while also contributing to international outreach across India, the U.S., Europe etc.

- The ideal candidate will blend traditional digital marketing expertise with AI-driven strategies, covering SEO for LLM-powered search, AI-assisted campaign execution, account-based marketing (ABM), and ecosystem partnerships.

- If you are creative, data-driven, and passionate about scaling AI SaaS solutions in manufacturing and industrial automation sectors, we'd love to have you onboard!.

What We Look For in You?

- Strong expertise in SEO, PPC, social media, email marketing, and CRO, with proven results in industrial/manufacturing domains.

- Ability to design and execute multi-channel campaigns delivering measurable ROI.

- Hands-on experience with AI-powered marketing tools (ChatGPT, Jasper, HubSpot AI, etc.

- Prior experience in manufacturing, automobile, industrial automation, or SaaS product marketing.

- Strong account-based marketing (ABM) and partnership/channel marketing exposure.

- Excellent communication skills to translate technical product capabilities into clear business impact.

- Cultural adaptability to manage campaigns across domestic and global markets.

What You'll Be Doing?

- Run multi-channel digital campaigns (search, social, email, PPC, display) focused on domestic manufacturing and automobile industries for lead generation & brand positioning.

- Build blogs, white papers, industry reports, case studies, and videos to showcase Scanflow.ai's impact on industrial safety, quality control, and automation.

- Optimize digital assets for traditional and AI-powered search engines (LLMs).

- Leverage AI tools for predictive analytics, automation, personalized campaigns, and chatbot-based lead engagement.

- Identify high-value manufacturing & automobile accounts, execute tailored ABM campaigns, and track pipeline impact.

- Collaborate with MES, ERP, and QMS providers for co-marketing and ecosystem expansion.

- Ensure all campaigns adhere to industrial regulations, pharmaceutical, food, and regional compliance standards.

- Track campaign performance, optimize continuously, and deliver actionable insights to leadership.

What You'll Bring to the Table?

- 3-6 years of B2B digital marketing experience in manufacturing, automobile, technology, or industrial automation sectors.

- Strong expertise in SEO, PPC, and marketing automation platforms (HubSpot, Marketo, Mailchimp).

- Experience running ABM and partner-led marketing programs.

- Google Ads/Analytics certifications preferred.

- Analytical, growth-driven mindset with proven success in campaign optimization.

- Prior experience marketing enterprise SaaS or AI-driven products is a strong advantage.

Core Benefits You'll Gain:

- Opportunity to lead campaigns in manufacturing & automobile industries while scaling internationally.

- Exposure to cutting-edge AI-driven marketing automation tools.

- Competitive salary with performance-based incentives.

- Career growth in a fast-scaling AI SaaS company.

- Collaborative work culture with flexibility and innovation at its core.