Operations Manager - Digital Marketing

Required Expertise:

- Social Media Marketing: Proficient in planning and executing campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

- Knowledge of content strategy, community management, and engagement tactics.

- Performance Marketing: Hands-on experience with Google Ads, Facebook Ads, LinkedIn Ads, and other paid platforms.

- Strong ability to optimize campaigns for CPC, CTR, conversion rates, and ROI.

- SEO (Search Engine Optimization): Strong knowledge of on-page, off-page, and technical SEO best practices.

- Familiarity with tools like SEMrush, Ahrefs, Moz, and Google Search Console.

- Content Marketing: Experience in creating, managing, and distributing content to drive organic traffic, engagement, and conversions.

- Collaborate with content writers to ensure quality blogs, articles, landing pages, and social posts.

- Analytics & Reporting: Expertise in tracking and measuring digital marketing KPIs using tools like Google Analytics, Data Studio, and HubSpot.

- Ability to derive actionable insights from data and optimize campaigns accordingly.

Qualifications:

- 5+ years of experience in digital marketing operations, campaign management, or project management in an agency setting.

- Proven experience in managing multi-channel campaigns (SEO, PPC, Social Media, Content).

- Strong leadership and team management skills with a demonstrated ability to mentor and guide teams.

- Excellent project management skills with proficiency in tools like Asana, Trello, or Jira.

- Exceptional communication and problem-solving skills to handle multiple clients and campaigns.

- Knowledge of emerging digital marketing trends, best practices, and technologies