One MobiKwik Systems - Growth Manager

About MobiKwik :

We are a Fintech company - one of the largest mobile wallets and Buy Now Pay Later (BNPL) players in India. We are on a mission to simplify digital payments ensuring easy, fast, and secure checkouts. We are dedicated to making our vision a reality. MobiKwik is not just a payments platform - we're a community. Join us on our mission to simplify digital payments and make them accessible to all.

We are currently seeking an experienced professional to join our team in the role of Manager.

Key Responsibilities:

- Plan, execute, and manage multi-channel marketing campaigns (social media, SMS, WhatsApp, Email, and In-App notifications).

- Own funnel management from awareness to conversion, optimizing each stage for better performance.

- Manage in-app inventory and ensure personalized user engagement.

- Utilize Clever Tap, Branch, and other marketing automation tools for campaign execution and analysis.

- Conduct data analysis and number crunching to monitor campaign performance, identify trends, and derive business insights.

- Work closely with product, sales, and analytics teams to align marketing efforts with business objectives.

- Develop and test A/B experiments to enhance user engagement and conversion rates.

- Monitor and optimize CAC, CTRs, conversion rates, and retention metrics.

- Prepare detailed reports on campaign performance and recommend actionable strategies.

Required Skills & Experience:

- Experience in marketing campaign management, preferably in a fintech or digital-first company.

- Hands-on experience with Clever Tap, Branch, and other customer engagement platforms.

- Strong knowledge of Excel for data analysis and reporting.

- Ability to interpret complex data and extract actionable business