About the Job

We are seeking a highly motivated and strategic Product Marketing Manager to join our growing team. We are looking for people who put their innovation to work to advance our success and their own. Join an organization dedicated to delivering a more secure and connected world through inventive technology solutions that solve our customers' most complex problems. This is an opportunity to lead the go-to-market strategy for a suite of products, directly impacting business growth and market perception.

Key Responsibilities

- The Product Marketing Manager will be responsible for the full product lifecycle from a market perspective.

This includes:

- Go-to-Market (GTM) Strategy: Define and execute the comprehensive go-to-market strategy, including product positioning, messaging, and launch plans.

- Market & Customer Analysis: Conduct deep market research and competitive analysis to identify new opportunities, anticipate market trends, and understand customer needs.

Product Definition & Advocacy:

- Partner closely with the engineering and product management teams to define product strategy and roadmap.

- Act as the voice of the customer, gaining a deep understanding of the user experience to identify and fill product gaps and generate new ideas.

- Write functional specifications and create accurate business case evaluations regarding the benefits and losses of a product or application concept.

- Messaging & Content Creation: Develop compelling product messaging that differentiates our solutions in the market. Create high-impact marketing collateral, including presentations, case studies, white papers, blog posts, and website content.

- Pricing & Business Strategy: Develop product pricing and packaging strategies based on a deep understanding of customer value, competitive landscape, and company profitability goals.

- Sales Enablement: Equip the sales team with the necessary tools, training, and content to effectively communicate the product's value proposition and close deals.

- Lifecycle Management: Manage the entire lifecycle of a product, ensuring its development, maintenance, and eventual retirement are based on market needs and business objectives.

- Stakeholder Relationships: Develop and maintain productive business relationships with internal teams, suppliers, and customers to ensure a cohesive and successful product strategy.

Qualifications

- Bachelor's degree in Marketing, Business, or a related field.

- A Master of Business Administration (MBA) is required for this position.

- 5+ years of experience in product marketing, product management, or a related role.

- Proven experience in defining and executing successful go-to-market strategies and product launches.

- Demonstrated ability to work effectively with cross-functional teams, including engineering, sales, and senior leadership.

- Excellent written and verbal communication skills, with a talent for translating complex technical concepts into clear, compelling marketing messages.

- Strong analytical skills, with experience in competitive analysis, market sizing, and financial modeling.