Key Result Areas:

1. Revenue Growth:

- Retention, Repurchase and reactivation of Associate Buyers (AB).

- Execution of engagement activities with leaders, and store-level initiatives.

- Successful implementation of (WWP) Prime Sale, WW Sale, WWQ Sale, and PUC Sale.

- Increase in purchase value across all sales initiatives.

- Successful execution of leader engagement and category training programs.

- Conduct engagement activities at stores, including women empowerment events and health camps.

- Organize WWP Prime Sale, WW Sale, WWQ Sale, and PUC Sale with a focus on:

- ULP and ULP Quick implementation.

- Category-specific trainings.

- Leader engagement initiatives.

- Events and activities to boost sales and customer participation.

- Achieving sales targets across the country.

- Reviewing and helping Zonal & Area Business Managers in achieving their targets.

- Designing field activities to achieve numbers.

2. Process & System Compliance

- Compliance implementation across all processes.

- Increase reactivation, retention, and repurchase rates.

- Full compliance with SOPs across all operations.

- Develop and enforce SOPs for all operational processes.

- Monitor and report on compliance implementation.

- Implement strategies to achieve consistent growth in reactivation, retention, and repurchase.

- Uses of data analysis to plan and strategise.

3. Customer Experience

- Conduct engagement activities at stores, including category training, ULP Quick, food festivals, women empowerment events, and health camps.

- Organize leader engagement trainings (Smart Report Training, Leadership Training).

- Conduct engagement activities at 50% of active stores in the zone and 100% at newly opened stores.

- Train technical and royalty achievers in leadership and Smart Report Training.

- Ensure technical and royalty achievers participate in ULP Quick at stores monthly.

- Organize monthly Seva Divas events in every district.

- Ensure ULP Quick implementation by 80% of technical and royalty achievers at stores.

- Manage Zonal CRM to ensure timely registration and resolution of customer complaints.

- Improve the stores look, feel and sales as per compliance.

4. People Development

- Improve employee wellness scores and completion of wellness assessments.

- Promote self-learning and Individual Development Plans (IDP) for teams.

- Ensure alignment with RCM's values.

- Improve Great Place to Work (GPTW) scores.

- Reduce attrition rates.

- Increase the number of trainings attended and certifications completed by team members.

- Reflect RCM's values in daily operations

- Develop strategies to retain talent and reduce attrition.

Skills required:

- Strong leadership and team management abilities.

- Proven track record in driving revenue growth and customer retention.

- Excellent communication and stakeholder engagement skills.

- Ability to implement and monitor compliance with SOPs.

- Experience in organizing events, trainings, and customer engagement initiatives.

- Data-driven decision-making and familiarity with CRM systems.

- Commitment to fostering employee development and organizational values.

- Should have handled all India operations or at least 50 %

- Work Experience: 10 + years in Sales/Business Development or Retail Operations