NNIT - Director - Growth & Performance Marketing - EdTech

About the Role:

We are looking for a highly analytical and execution-focused Director of Growth & Performance Marketing to drive learner acquisition, conversion, and retention across digital channels. This is an individual contributor role ideal for a senior performance marketer who thrives on hands-on execution, data, and funnel optimization in a fast-paced environment.

You will own the full-funnel performance strategy and execution across paid channels and work closely with cross-functional teams to drive measurable impact on business growth

Key Responsibilities :

1. Acquisition & Paid Marketing Execution

- Plan, execute, and scale paid marketing campaigns across Google (Search, Display, YouTube), Meta, LinkedIn, and affiliate platforms.

- Optimize campaigns for CAC, ROAS, conversion rates, and cost-efficiency across learner cohorts.

- Manage media budgets and allocation across channels to maximize growth within performance targets.

2. Funnel Optimization & Experimentation

- Own the learner acquisition funnel end-to-end, from ad click to enrollment.

- Set up and run A/B tests across creatives, messaging, landing pages, and offers.

- Identify drop-offs and drive continuous optimization across the funnel to improve sign-up and conversion rates.

3. Analytics, Tracking & Reporting

- Implement robust tracking using tools like GA4, Mixpanel, Segment, or equivalent.

- Build campaign performance dashboards and derive actionable insights from marketing data.

- Set up attribution models to measure true campaign impact across multi-touch journeys.

4. Cross-functional Collaboration

- Work closely with product, content, and admissions teams to align messaging, landing pages, and lead flow.

- Collaborate with CRM/retention teams to ensure continuity from acquisition to engagement.

- Coordinate with design teams to brief and iterate on creatives for performance improvement.

Qualifications:

- 6-10 years of hands-on experience in digital/performance marketing, preferably in EdTech, D2C, or consumer internet companies.

- Proven success in managing - 10-25 Cr+ annual budgets across Google, Meta, and LinkedIn Ads.

- Deep understanding of digital performance metrics, customer funnels, and conversion optimization.

- Strong proficiency in tools like Google Ads Manager, Meta Business Suite, Google Analytics (GA4), Excel, or Sheets.

- Highly analytical and independent, with a strong bias toward execution and outcomes.

Nice to Have:

- Exposure to international markets and localized campaign strategy.

- Experience with lead-to-sale funnels and integrations with CRM/sales tools.

- Familiarity with MarTech tools like WebEngage, Clevertap, or HubSpot