Nissan Renault Financial Services - Manager - Product Marketing

EXPECTED END RESULTS

MAJOR ACTIVITIES

- Develop right market fit Product for Nissan Brand and ensure life cycle proposals.

- (Volume , Mix, gross profit, VME etc).

- Coordinates with Product Planning, Market Intelligence, Program Development in developing the plan.

- Life Cycle management of assigned Product line-up to ensure one product refreshment.

- Coordinate with Program Development, Product Planning and MI for inputs and freezing the plan.

- Finalise M&S inputs for future products Contract Database, Volume logic, Price Positioning, FMI & VME spends etc.

- Coordinate with Product Planning, Program Development, Market Intelligence, Marcom & other relevant functions.

- Lead the launch plan of assigned products for product GTM.

- Plan, Co-ordinate with upstream on program schedule.

- Develop launch plan in coordination with Marcom, PR & other relevant functions.

- Develop strategy for the Product Pricing in line with Market development to ensure desired

product competitiveness.

- Tracking of Price movement of competition.

- Periodic review of the same and propose price up / repositioning as per need.

- Define & Develop action plan to deliver Sales Volume & Profit as per target.

- Co-ordinate with all the stakeholders Sales, Marketing Planning, Marcom for development and execution of plan.

- Product owner to cascade relevant information for sales training & PR communication.

- Co-ordinate defining & communicating key product messages for sales training, PR

communication, media agency & other relevant functions.