Nexsales - Manager - Marketing

About the job

Title: Marketing Manager

Profile Brief

Experience : 3-5 Years

Min Educational Qualification: MBA, Marketing (Tier 1 Institute).

Job Responsibilities:

GTM Strategy & Execution:

- Develop and implement comprehensive GTM strategy

- Lead end-to-end campaign planning, execution, and measurement, focusing on brand awareness and customer nurturing.

Content & Campaign Development:

- Create compelling content for various campaigns (brand awareness, lead nurture, etc.

- Innovate and execute creative ideas that resonate with our target audience while maintaining our brand's visual sensibility.

Marketing Communications & Martech:

- Oversee the distribution of messaging through multiple channels, ensuring consistency and impact.

- Leverage RevTech tools and marketing technologies to optimize campaign performance and measure results.

Peer Review & Social Proof:

- Develop strategies to build and enhance social proof using peer review platforms and testimonials

- Leverage review platforms to generate website traffic & inbound leads.

Analyst Relations:

- Engage with leading analyst firms (e.g., Gartner, Forrester) to secure thought leadership opportunities.

- Integrate analyst feedback into our strategic planning and communications.

Event Management:

- Plan and execute end-to-end events, with a specific focus on the US market.

- Coordinate pre- and post-event marketing efforts to maximize event impact and ROI.

Competencies:

SaaS Expertise:

- Deep experience in SaaS and marketing communications, with a proven track record in GTM strategy and execution.

Campaign Content Creation:

- Proficiency in developing content for multi-channel campaigns that drive brand awareness and customer engagement.

Martech & RevTech Tools:

- Hands-on experience with marketing and revenue technology tools, ensuring efficient campaign execution and analytics.

US Cultural Context:

- In-depth understanding of US market dynamics and cultural nuances, ensuring relevant and impactful marketing strategies.

Visual Sensibility:

- Keen eye for design and aesthetics, ensuring all marketing communications are visually compelling and on-brand.

Job Location: Wadala, Mumbai (10 minute Walking distance from Dadar East)