Netradyne - Manager - Market Insights

- We are seeking a highly analytical and collaborative Market Insights Manager to drive actionable insights across the UK and Europe.

- In this role, you will be the go-to expert for regional, industry, competitor, and target persona intelligence, directly supporting our growth marketing and Account-Based Marketing (ABM) strategies.

- You will also own the measurement of Netradyne's brand perception in these markets and develop plans to address gaps and strengthen our positioning.

Key Responsibilities:

Market & Industry Intelligence

- Conduct research and analysis of the UK and European fleet, logistics, and commercial vehicle markets.

- Identify emerging trends, regulatory changes, and growth opportunities within target industries.

- Deliver regular market landscape reports to inform go-to-market and product strategies.

Competitor Analysis

- Track and analyze key competitors' offerings, positioning, go-to-market strategies, and customer engagement.

- Provide actionable intelligence to help shape Netradyne's differentiation and value proposition.

- Maintain a competitor intelligence repository for use by marketing, sales, and product teams.

Persona & Buyer Insights

- Develop and update detailed target persona profiles for enterprise buyers and influencers in the region.

- Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research.

- Support ABM and enterprise marketing teams with persona-driven messaging and campaign planning.

Brand Perception & Positioning

- Design and execute brand perception studies (surveys, interviews, social listening, etc. ) to measure Netradyne's reputation among target audiences.

- Analyze findings to identify strengths, weaknesses, and perception gaps.

- Collaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioning.

- 7+ years of experience in market research, competitive intelligence, or insights roles, preferably in B2B technology, SaaS, or automotive/fleet sectors.

- Demonstrated expertise in market, industry, and competitor analysis for UK and/or European markets.

- Experience supporting enterprise marketing and/or ABM programs with actionable insights.