Nestle - Activation Manager - eCommerce

Main Purpose of Job:

- Overseeing the online sales and presence of the business. Managing the brand's image online, enhancing product visibility, and driving sales through digital channels.

- Optimize the online shopping experience, increase sales performance, and align the e-commerce strategies with the overall corporate goals. Ensure increased customer satisfaction and retention.

Key Outputs:

- Developing and executing e-commerce strategy in alignment with overall business goals.

- Managing and updating the online store, ensuring that the layout, positioning, and offerings are aligned with customer behavior and preferences.

- Analyzing market trends and adapting strategies to compete with other brands in the industry effectively.

- Collaborating with IT and Marketing departments to integrate technologies that improve the online

customer experience.

- Managing digital marketing campaigns across multiple channels to drive brand awareness and revenue.

- Monitoring website traffic and customer reviews to gauge responses to site updates, new product introductions, and other changes.

- Optimizing website search engine performance (SEO), ensuring that the site ranks high in relevant searches and attracts more visitors.

- Overseeing a team of professionals in charge of digital content, inventory, and customer service.

- Generating reports on e-commerce activity and performance, discussing the findings with senior management, and proposing new strategies to improve results.