Neolytix - Manager - Digital/Performance Marketing

Job Title: Digital / Performance Marketing Manager.

Location: Gurugram, Haryana, India (Hybrid; 3 days/week in the office).

Experience: 7-10 years.

Industry: US Healthcare (B2B Focus).

Reports To: CEO / Sr ManagerMarketing.

Job Summary:

We are seeking a highly experienced and strategic Digital / Performance Marketing Manager to join our team in Gurugram.

This is an individual contributor role with a focus on executing digital marketing strategies to drive growth and organic visibility for a tech-enabled service provider.

The ideal candidate will have a proven track record in managing large content websites, B2B digital marketing, with strong expertise in SEO for the US markets, and experience in driving organic performance for a B2B healthcare or technology-based organization.

Key Responsibilities:

Digital Strategy Execution:

- Implement and manage comprehensive digital marketing strategies that align with business goals.
- Drive initiatives that enhance the online presence and visibility of the company in the US market.
- Identify and prioritize focus areas for organic growth.

Search Engine Optimization (SEO):

- Conduct in-depth SEO audits, competitor analysis, and technical optimization.

- Develop and execute strategies to improve keyword rankings, enhance page performance, and drive qualified traffic to the website.

- Optimize content and webpages for search engines to increase search visibility and achieve ranking objectives.

- Be proficient in optimizing On Page, Technical & Off Page SEO.

Content Strategy & Planning:

- Conduct Competitor research Keyword research to build a comprehensive Content strategy to drive leads & traffic to website.

- Collaborate with content teams to ensure SEO best practices are applied.

- Analyze user search intent and create content strategies that drive targeted traffic.

- Manage on-page and off-page SEO activities, including link building and outreach.

Performance Analysis & Reporting:

- Track and report key performance metrics such as keyword rankings, organic traffic, conversion rates, and inbound leads.

- Use analytics tools like Google Analytics, SEMrush, Ahrefs, and others to gather insights and optimize strategies.

- Generate insights and recommendations for continuous improvement.

Collaboration & Stakeholder Management:

- Work closely with cross-functional teams (e.g., content, design, and development) to ensure alignment of digital marketing strategies.

- Communicate results and strategies effectively to internal stakeholders.

Industry & Market Knowledge:

- Keep up-to-date with the latest B2B marketing trends, particularly in the US healthcare market.,

- Understand the nuances of healthcare-related keyword research and content creation.

Key Requirements:

Experience:

- 7-10 years of experience in digital marketing, with a focus on B2B SEO and content strategy.

- Prior experience in marketing in the US market for a Global BPO/ KPO/ ITO provider is required.

- Specific domain experience in B2B US Healthcare with a focus on Healthcare Providers segment will be a plus.

- Proven ability to work independently and drive strategic initiatives as an individual contributor.

Technical Skills:

- Expertise in SEO tools (e.g., SEMrush, Screaming Frog).

- Strong analytical skills and proficiency with Bing, Google Analytics, Search Console, and Google Tag Manager.

- Power User HubSpot Marketing.

- Familiarity in using WordPress CMS.

Soft Skills:

- Highly Organized ability to take control & simplify management of complex websites with multiple micro services, top and bottom page funnels and ongoing optimization efforts in a high content volume environment.

- Very high attention to detail.

- Excellent communication and presentation skills.

- Strong project management abilities and attention to detail.

- Ability to work in a fast-paced environment and adapt to changing priorities.

Location & Availability:

- Based in or willing to commute to Gurugram, Haryana, with availability to work from the office 3 days a week on a hybrid basis.

- Neolytix does not provide transportation outside 25 km office radius.

- Overlap with US Central time Zone required partial or complete based on business requirements.