National Sales Manager - Salon Product Business

National Sales Manager - Salon Product Business

Job Description:

- We are looking for a dynamic and results-driven National Sales Manager to lead our Salon Product Business Vertical across India.

- This role involves building and managing a pan India sales team, driving business growth, and achieving a monthly sales target of INR 1 Cr, which will evolve with the companys expansion plans.

- Skincare products namely Cleansers, Peels, toner, Massage cream, Modelling masks.

The ideal candidate should have:

- A proven track record in salon sales management with a deep understanding of market dynamics.

- A strong network of 1500+ salons with established relationships.

- Experience in generating at least INR 50+ lakhs in monthly revenue in their current role.

- Strong upselling and new client acquisition skills for products ranging between INR 3K to 25K.

- The Salon Business Sales Manager is responsible for driving sales growth, developing team, managing relationships with salon partners, and ensuring smooth operations of the salon business segment.

- They will lead sales teams, develop strategic partnerships, and implement sales strategies to meet revenue targets while ensuring excellent customer satisfaction.

- Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.

- Identify new business opportunities, salon chains, and individual salon partners.

- Drive upselling and cross-selling of products and services to salon clients.

- Monitor market trends and competitor activities to stay ahead in the market.

- Build and maintain strong relationships with key salon owners, managers, and decision-makers.

- Conduct regular meetings, visits, and presentations with salon partners.

- Address and resolve client queries, concerns, and service issues promptly.

- Lead, mentor, and motivate a team of sales executives/business development executives.

- Set clear targets and KPIs for the sales team and regularly review performance.

- Provide training and development programs to enhance the teams product knowledge and sales skills.

- Expand the salon network by onboarding new salons in targeted regions.

- Negotiate commercial terms and close contracts with new and existing clients.

- Collaborate with the marketing team to execute promotional campaigns and initiatives.

- Prepare and present detailed sales reports, forecasts, and market analysis to senior management.

- Monitor key metrics like revenue, client retention, and market share.

- Suggest improvements based on data-driven insights.

- Coordinate with logistics, supply chain, and finance departments to ensure timely product deliveries and payment collections.

- Ensure all salons receive the necessary product training, merchandising support, and promotional material.

Meeting New salon chain for Sales Pitches:

- New acquisitions: Understand each doctor's specialty, needs, and preferences before the meeting.

- Value Proposition: Clearly communicate the benefits and unique selling points of each products.

Preparing Weekly and Monthly Calendars:

- Organize Efficiently: Use a digital calendar or CRM system to schedule and track appointments.

- Prioritize: Focus on high-potential doctors and ensure follow-ups with those who show interest.

- Flexible Scheduling: Be prepared to adjust schedules to accommodate doctors' busy timelines.

- Proven sales and business development experience, preferably in salon, beauty, FMCG, or related industries.

- Strong communication, negotiation, and interpersonal skills.

- Leadership abilities with experience in team management.

- Knowledge of salon operations and beauty industry trends.

- Target-driven, analytical, and strategic thinker. MBA preferred. Understanding CRM.

- Data Management: Keep accurate records of all interactions, preferences, and purchase history.

- Customer Segmentation: Use CRM to segment doctors based on various criteria for targeted marketing.

- Analytics: Utilize CRM analytics to track sales performance, identify trends, and make data-driven decisions.