Position: National Sales Manager - Commercial PC | B2B Sales | Channel Management.

Location: Delhi NCR.

We are hiring an experienced National Sales Manager to lead sales and distribution for Commercial PC products in a high-potential territory.

Key Responsibilities:

Strategic Leadership & Business Development:

- Own and drive the nationwide sales strategy for ASUS Commercial PC products (Notebooks, Desktops, AIOs, Workstations).

- Develop and execute territory-wise go-to-market plans and partner engagement models.

- Identify and build partnerships with top-tier SI/VAR/Distribution partners across India.

- Lead national Sell-In, Sell-Out, and Sell-Through planning and execution.

Team Leadership:

- Build, lead, and mentor a high-performing sales team including Regional Sales Managers, Area Sales Managers, and Account Managers.

- Define team KPIs and performance metrics; ensure consistent achievement of sales targets and business objectives.

Channel Management:

- Strengthen the SI/VAR and Distribution ecosystem by expanding partner base and maximizing partner productivity.

- Ensure quarterly activation of channel partners and develop long-term, mutually beneficial relationships.

Enterprise Sales Enablement:

- Engage directly with large enterprise customers across key verticals (Manufacturing, BFSI, IT/ITES, Healthcare, etc.) to drive strategic deals.

- Collaborate with internal teams for customized solutioning, pricing strategy, and service delivery.

- Lead key account mapping, funnel development, and closure planning across the national enterprise base.

Sales Operations & Forecasting:

- Prepare and maintain a rolling national sales forecast based on funnel analysis and market trends.

- Ensure effective pricing and margin management, along with inventory control across regions.

- Oversee the GeM business, tenders, and rate contracts in collaboration with relevant teams.

Cross-Functional Collaboration:

- Work closely with Product, Marketing, Finance, and Service teams to drive 360-degree business growth.

- Plan and execute local and national-level marketing activations, training sessions, and partner enablement programs.

Market Intelligence:

- Track competitor performance, pricing, and channel movements to refine ASUS's positioning.

- Analyze and report on market dynamics, tax/GST implications, and partner trends to management.

Candidate Profile:

- 13+ years of experience in IT Hardware Sales, with at least 3 years in the Commercial PC segment or related domains like peripherals/networking/products sold through SI/VAR channels.

- Proven track record of leading large teams, building new territories, and scaling channel-based businesses.

- Strong understanding of distribution management, enterprise deal structuring, and channel partner development.

- Extensive experience in consultative selling, legal contracting, and large account closure.

- Demonstrated entrepreneurial drive, strategic vision, and high ownership.

- Strong existing network across national distributors, VARs, SIs, and enterprise CXOs.

- Excellent communication, negotiation, and leadership skills.

- MBA from a reputed institution is preferred.