National Sales Manager/Business Head - NBFC

Job Title: Business Head / National Sales Manager

Location: Gurgaon

Experience Required: Minimum 18+ years,

Reporting To: Chief Operating Officer (COO)/ Cofounder

Role Overview:

The Business Head/ NSM Sales will lead the entire sales function at the company level, overseeing strategy formulation, business development, sales operations, and revenue delivery. This is a critical leadership role that demands a balance of strategic foresight, people management, and hands-on execution. The role will involve close collaboration with Product, Credit, Risk, Collections, and Operations teams to ensure business growth while maintaining portfolio quality and regulatory compliance.

Key Responsibilities:

Strategic Leadership:

- Formulate and execute a comprehensive sales strategy for all products.

- Design and implement annual and quarterly business plans with clear targets, budgets, and timelines.

- Drive geographical expansion, exploring new markets and strengthening presence in existing ones.

- Conduct regular market analysis to identify new business opportunities and assess competitor activities.

Business Growth & Revenue Delivery:

- Ensure achievement of monthly, quarterly, and annual sales targets across all product lines.

Job Description:

- Build and maintain strategic partnerships with industry networks.

- Drive customer acquisition and retention strategies to expand the client base.

Team Leadership & Development:

- Foster a high-performance culture by setting clear KPIs and monitoring progress regularly.

- Mentor and develop leadership talent within the sales team to build a robust succession pipeline.

- Implement effective training programs to enhance product knowledge and sales capabilities.

Operational & Process Excellence:

- Collaborate with Credit and Risk teams for credit policy alignment and quality portfolio growth.

- Work closely with Collections to ensure healthy repayment behaviour and minimal NPAs.

- Utilize data analytics and MIS reports to monitor performance and make informed decisions.

Compliance, Governance & Risk Management:

- Establish robust controls to prevent mis-selling and unethical practices.

- Lead periodic audits and ensure timely closure of compliance observations.

Stakeholder Management:

- Represent the company in industry forums, conferences, and partner events.

- Maintain strong relationships with regulatory bodies, partners, and major clients.

Key Performance Indicators (KPIs):

- Market share growth in key regions.

- Portfolio quality (low delinquency rates, NPAs within set thresholds).

- Employee engagement scores within the sales function.

- On-time launch of new products and sales campaigns.

Required Qualifications & Experience:

- Proven success in managing multiple lending products, including secured loans and business loans.

- Track record of scaling sales teams and delivering revenue growth in competitive markets.

- Strong understanding of NBFC operations, credit appraisal, and risk management frameworks.

- Experience in pan-India sales leadership will be preferred.

Skills & Competencies:

- Leadership Excellence Proven ability to inspire, mentor, and lead large teams.

- Result Orientation Focus on delivering measurable outcomes with a sense of urgency.

- Analytical Ability Data-driven decision-making with proficiency in sales analytics.

- Relationship Building Strong stakeholder management and negotiation skills.

- Adaptability Thrive in a dynamic, fast-paced environment with changing priorities.