National Sales Head - Large Kitchen Appliances

JD for National Sales Head - Large Kitchen Appliances

Leadership expectations:

To lead and drive the sales & distribution strategy and execution for the Large Kitchen Appliances (chimneys , hobs , built-ins ) and Cooktops business across geographies, ensuring revenue growth, market share expansion, and profitability. This role requires a strong understanding of the LKA category, consumer behaviour, channel dynamics, brand stores and the ability to build & lead high-performing teams.

Key Responsibilities:

1. Sales Strategy & Planning

- Develop and implement short-term and long-term sales strategies for the LKA business.

- Set annual, quarterly, and monthly sales targets by Cluster, regions and channels.

- Monitor and forecast sales performance, taking corrective actions when needed.

- Formulate and implement distribution strategy for LKA & Cooktop categories

- Oversee pan - India distributor channel set up

- Implement distribution ROI framework.

2. Channel Management

- Drive sales through EBO, RR, DD and distributors.

- Expand channel footprint across geographies in alignment with the market potential.

- Build and manage strong relationships with the distributors, dealers, and key accounts.

- Maintain credit hygiene and cash cycle

3. Team Leadership

- Lead, mentor, and motivate the Cluster sales teams.

- Define clear KRAs, regularly review performance, and ensure capability development.

- Foster a culture of ownership, performance, and customer-centricity.

4 Market Development & Penetration

- Identify and capitalize on new market opportunities.

- Drive initiatives for market share expansion and product visibility in high-growth regions.

- Lead and drive EBOs/distributors

5. Cross-Functional Collaboration Public

- Work closely with Marketing, Supply Chain, Commercial, and Product teams to align business objectives.

- Provide market feedback for new product development and enhancements.

6. Business Analytics & MIS

- Analyze sales trends, customer insights, competitor activities, and pricing strategies.

- Generate timely reports and dashboards to enable decision-making and performance tracking.

Key Skills & Competencies:

- Strong understanding of the premium spaces, kitchen category and channel ecosystems.

- Excellent leadership, negotiation, and stakeholder management skills.

- Analytical thinking and proficiency in sales forecasting and planning.

- Ability to manage P&L and deliver against aggressive growth targets.

Experience & Qualifications:

- Qualification - MBA in Marketing from a good institute.

- 15-18 years of experience in sales, with at least 5 years in a leadership role in consumer durable category.

- Strong understanding of distribution , MBO/EBO and RR channels

- Proven track record of delivering strong sales growth and building winning teams.