National Role - Channel Marketing - Smart Homes

1. This role is responsible for leading, directing and motivating the regional channel marketers and executives to deploy and execute the agreed go-to-market and pricing strategy to drive sales growth and market share for assigned commercial team.

2. Lead and drive end to end execution, activations, asset maintenance, vendor selection & co-ordination for BTL activities

3. Understand, develop insights, segment existing customers, and recruit new customers.

4. Develop and execute the Market Activation Plan for new products.

5. Implement marketing activities and promotions to generate demand.

6. Measure performance of the customers, channel and identify optimization opportunities.

7. Support Growth Calls execution, and Market Business Review Cycle

8. Develop metrics, track, report and forecast marketing initiatives and activities

9. Enable and engage customers.

10. Drive customer readiness and productivity

11. Drive indirect revenue-producing activities such as through-customer Marketing, for-customer Marketing, lead nurturing.

12. Identifies, develops & maintains relationships with relevant decision makers and influencers in customers organizations and eco system key players

13. Drives cross functional collaboration, strategic focus and organization agility.

14. Builds required capabilities to drive performance.