Job Title : National Head - E-Commerce.

Location : Ahmedabad, Gujarat (Head Office - Preferred).

Open to candidates willing to relocate.

About the Company:

- We are a leading FMCG company in the beverages segment with a strong national footprint and a fast-growing e-commerce presence.

- Our product portfolio spans multiple quick commerce platforms, e-marketplaces, and our own direct-to-consumer (D2C) brand website.

- To accelerate our next phase of digital growth, we are seeking a seasoned and strategic e-commerce leader to spearhead and scale our online business.

Role Summary:

- The National Head - E-Commerce will be responsible for the end-to-end management of the company's e-commerce business, spanning quick commerce, large marketplaces, and D2C platforms.

- This is a high-impact leadership role requiring deep sector knowledge, strong buyer relationships, and proven operational expertise.

Key Responsibilities:

- Develop and implement a comprehensive national e-commerce strategy across quick commerce, marketplaces, and D2C.

- Drive revenue growth through new product listings, exclusive launches, and strategic collaborations.

- Lead annual Joint Business Planning (JBP) with key platforms to align on targets, promotions, and -visibility.

- Maintain strong personal relationships with national and regional e-commerce buyers through regular face-to-face interactions.

- Leverage existing network with major platforms like Blinkit, Zepto, Instamart, Amazon, Flipkart, BigBasket, and others.

- Build and maintain robust relationships with distributors, stockists, and logistics partners supporting the e-commerce channel.

- Oversee and optimize the D2C website, ensuring strong traffic growth, conversion rates, and customer retention.

- Plan and execute online campaigns, promotions, and a superior brand experience for direct customers.

- Ensure seamless backend operations - inventory, billing, order fulfillment, ERP integration, claims processing.

- Collaborate closely with supply chain, warehouse, and finance teams for operational excellence.

- Manage listing hygiene, product content, SEO, pricing strategies, and category performance.

- Take full P&L ownership of the e-commerce vertical, ensuring profitability and sustained growth.

- Track performance metrics, ROI on marketing spends, and conduct regular competitor benchmarking.

- Utilize analytics and data insights for informed decision-making across assortment, pricing, and promotions.

- Lead, mentor, and grow a high-performing team of Key Account Managers (KAMs), analysts, and marketing executives.

- Define clear KPIs, review performance, and drive accountability across the team.

Candidate Profile:

- Minimum 6+ years of relevant e-commerce experience, including 3+ years in a leadership role.

- Mandatory industry background in FMCG, Beverages, Dairy, or Pharma.

- Strong network and working relationships with decision-makers at national and regional levels in leading e-commerce platforms.

- Proven experience in face-to-face buyer negotiations, business development, and category management.

- Deep understanding of backend functions such as billing, ERP, claims, and supply chain integration.

- Demonstrated success in profitably scaling online businesses across multiple channels.