Nat Habit - Manager - Customer Retention

About us:

We are making natural living a HABIT little by little .

We do so by serving 100% natural self care to our consumers.

The formulations are authentic ayurvedic solutions that are proprietary and developed by our own R&D.

The products are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices.

This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today 23Lac+ customers trust us for their personal care needs.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Role: Customer Retention Manager.

As the Customer Retention Manager you will focus on increasing repeat purchases and reduce churn rate through various CRM strategies.

You will analyze customer behaviour & consumption patterns and drive segmented communication strategies to drive revenue.

Roles & Responsibilities:

- As the customer retention manager, you are responsible for increasing the Repeat purchase rate and frequency, thereby increasing the LTV of users.

- You will define all CRM strategies and own the communications charter through channels including Push Notifications, SMS, WhatsApp Business, Email and others to drive user journeys across different life cycles.

- Collaborate with the Data Analytics team to generate insights and customer segmentation for creation of upsell/cross-sell strategies.

- Own the end-to-end user lifecycle through various engagement and retention strategies and plug funnel drop-offs.

- Budget and plan for all CRM channels to achieve required ROAS.

Who are you:

- 2-5 years of experience in CRM / Retention / Lifecycle Marketing.

- Experience of working with a D2C brand is a plus.

- Hand on experience of working on email, whatsapp, SMS marketing and CRM tools for building consumer journeys to drive repeat purchase.

- High sense of ownership and a strong collaborator.

Work Location: Gurgaon.

Working Days Monday Saturday (2nd & 4th Saturday's Off).

Website: www.nathabit.in

Instagram: www.instagram.com/nathabit.in