Nasher Miles - Assistant Manager - Performance Marketing

Key Responsibilities:

- Plan, execute, and optimize ad campaigns across Amazon, Flipkart, Myntra, Zepto, and Blinkit.

- Define campaign structures, targeting strategies, and budget allocations tailored to each platform.

- Track daily performance metrics (spends, sales, ROAS, ACOS, profitability) and make quick optimizations.

- Identify high-performing products to scale and cut down on loss-making campaigns.

- Run A/B tests on creatives, placements, and formats to improve ad effectiveness.

- Monitor product availability and adjust campaigns to align with stock and sales priorities.

- Work closely with brand, operations, and category teams to ensure campaigns support overall business goals.

- Generate weekly and monthly performance reports with insights and actionable recommendations.

- Stay updated on new ad formats, tools, and features offered by each platform.

Requirements:

- Strong expertise in Amazon Ads and exposure to Flipkart Ads, Myntra Ads, Zepto Ads, or Blinkit Ads.

- Proven track record of achieving sales and profitability targets through ad optimization.

- Analytical mindset with proficiency in performance tracking and reporting.

- Ability to work cross-functionally with multiple teams and manage multiple platforms simultaneously.