Nallas - Marketing Lead - B2B SaaS

About the Role

Role: Marketing Lead.

Experience: 7+ years.

Location: Remote.

Industry: IT Product (B2B SaaS).

Department: Digital Marketing.

Youll lead end-to-end marketing operations with a focus on lead generation, campaign performance, brand visibility, and AI-driven automation.

Collaborate closely with sales, product, and engineering to shape our brand presence and market positioning.

Key Responsibilities

- Develop and execute high-impact digital marketing campaigns (Google Ads, Bing Ads, paid media).

- Own SEO strategies: keyword research, on-page/off-page SEO, and technical optimization.

- Manage content creation and product storytelling across social, web, and email platforms.

- Drive brand awareness through PR, influencer outreach, and thought leadership.

- Analyze performance using tools like GA4, Tag Manager, Ahrefs, SEMrush.

- Implement and optimize AI-powered marketing automation systems.

- Create and manage social media strategies across LinkedIn, X, Instagram, and Facebook.

- Support GTM activities for product launches and drive cross-functional marketing alignment.

What Were Looking For

- 7+ years in B2B digital marketing, ideally in SaaS or tech product environments.

- Strong command of SEO, PPC, content marketing, and marketing analytics.

- Familiarity with AI-driven marketing and automation tools.

- Proficiency in tools like Google Analytics, Search Console, Ahrefs, Zoho, SEMrush, Moz.

- Experience with CRM tools for lead nurturing and pipeline support.

- Strong leadership, collaboration, and communication skills.