Myntra - Senior Manager - Demand - Ads Monetization

About Team

Myntra Ads is the growth engine for sellers/brands on the platform. The function is responsible for driving ads led growth on the platform for our brands/ sellers. The role involves deeper understanding of a brand's seller's objectives and building tailor made solutions to help achieve them.

From a platform perspective, doing the above will help us add to the bottom-line of the company and thus improving the overall profitability of the company.

Roles and Responsibilities

- To be a growth hacker for brands in your portfolio - understand objectives / problem, build a strong pipeline of solutions and convert them to winning ads pitches

- To drive objective based marketing against the planned spend for every brand

- Design and execution of strategic marketing initiatives on platform

- Conduct in-depth month reviews and close plans ahead of time

- Sharing brand/ consumer / media insights which are backed by data and detailed analytics

- To be the efficiency maximiser of brands' ads spends

- Leverage consumer funnel insights to ensure best output from a media plan

- Champion the brand RoI from all ads spends

- Experimenting and building right mix of media of assets

- To own and deliver Ads spends targets for your portfolio

- Work with internal stakeholders for end to end execution of media plan including ad serving, reports etc.

- Oversee campaign delivery and monitor uplifts across funnel metrics in line with the objectives and share insights with brands for further optimisation on the go

- To be a good leader

- Manage, lead and support an experienced team

- To actively participate function wide projects

Qualifications & Experience

- 3 to 4 years of experience in online marketing

- Must have at least one of these in Ecommerce: Business development OR Demand Generation

- MBA from Tier 1 B-school only

- Prior people management experience is preferred

Desired Skill Set

- Stakeholder management

- Strong analytical and data first mindset

- Adept at problem solving with agility

- Self starter with a strong sense of ownership