Company: Mobikasa

Location: New Delhi, India (On-site)

About Mobikasa:

Mobikasa, established in 2011, is a leading agency specializing in ecommerce, web, and mobile app development. We operate globally, delivering agile and customized software solutions to diverse industries. Our team of project managers, software engineers, digital marketing experts, and UI/UX designers collaborate to create cost-effective, brand-enhancing solutions that resonate with our clients' target audiences. We prioritize thorough scope discovery and are committed to delivering exceptional results.

Role Description:

We are seeking a highly motivated and results-driven Performance Marketing Specialist to join our team in New Delhi. This full-time, on-site role focuses on developing and executing effective performance marketing strategies to drive client growth. The ideal candidate will possess a strong understanding of digital marketing principles, a proven track record in managing PPC campaigns, and excellent analytical and communication skills. You will be responsible for optimizing marketing campaigns, analyzing performance data, and collaborating with cross-functional teams to achieve measurable results.

Responsibilities:

Campaign Management:

- Develop, implement, and manage performance marketing campaigns across various platforms, primarily Meta Ads and Google Ads.

- Optimize campaigns for key performance indicators (KPIs) such as ROI, CPA, conversion rates, and ROAS.

- Conduct A/B testing and implement data-driven optimizations to improve campaign performance.

- Monitor campaign budgets and ensure efficient allocation of resources.

Performance Analysis & Reporting:

- Analyze campaign performance data using tools like Google Analytics, Meta Ads Manager, and other relevant platforms.

- Generate comprehensive performance reports and present findings to stakeholders.

- Identify trends, insights, and opportunities for improvement based on data analysis.

- Provide regular updates on campaign performance and progress towards goals.

Market Research & Strategy:

- Conduct thorough market research to identify target audiences, competitive landscape, and industry trends.

- Develop and implement effective marketing strategies aligned with client objectives.

- Stay up-to-date with the latest trends and best practices in performance marketing.

- Contribute to the development of innovative marketing initiatives.

Client Communication & Collaboration:

- Maintain clear and consistent communication with clients, providing regular updates and addressing inquiries.

- Collaborate with internal teams, including project managers, designers, and developers, to ensure seamless campaign execution.

- Provide exceptional customer service and build strong client relationships.

Platform Proficiency:

- Maintain and deepen expert level knowledge of Meta Ads and Google Ads.

- Expand knowledge and execute campaigns on other advertising platforms as needed.

Sales Support:

- Provide support to sales teams by providing performance data and marketing insights.

Qualifications:

- Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

- Experience: Minimum 3+ years of experience in pay-per-click (PPC) advertising and performance marketing.

Skills:

- Exceptional English communication skills (written and verbal).

- Proven proficiency in Meta Ads and Google Ads.

- Strong understanding of digital marketing principles and best practices.

- Proficiency in developing and implementing comprehensive marketing strategies.

- Strong analytical skills and ability to work with performance data.

- Excellent customer service skills.

- Ability to work independently and collaboratively in a team environment.

- Experience in the ecommerce domain is highly desirable.

- Proficiency in utilizing marketing analytical tools.

Personal Attributes:

- Highly motivated and results-oriented.

- Strong attention to detail.

- Ability to manage multiple projects and meet deadlines.

- Proactive and problem-solving mindset.

- A desire to learn and grow within the Digital marketing field.