Mobikasa - Social Media Strategist

We are seeking a highly motivated and results-oriented Social Media Strategist to join our dynamic marketing team in our New Delhi office. This is a full-time, on-site position where you will be responsible for developing, implementing, and managing Mobikasa's social media strategy to enhance brand awareness, drive engagement, and generate leads. You will be a key player in shaping our online presence and ensuring our communication effectively reaches our target audience.

Responsibilities:

- Develop and Implement Social Media Strategies: Create comprehensive social media strategies aligned with Mobikasa's overall marketing objectives and business goals. This includes defining target audiences, identifying relevant platforms, and outlining content calendars and campaign plans.

- Content Strategy and Creation: Develop engaging and informative content strategies across various social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram, etc.). This involves brainstorming content ideas, planning content themes, and overseeing the creation of high-quality text, image, and video content.

- Social Media Marketing and Management: Execute social media marketing campaigns, including organic posting, community management, and exploring paid advertising opportunities. Manage the day-to-day activities across all social media channels, ensuring consistent brand messaging and timely engagement with followers.

- Social Media Optimization (SMO): Optimize social media profiles and content for maximum visibility and engagement. Implement best practices for SEO within social media platforms to improve reach and discoverability.

- Public Relations: Support public relations efforts by leveraging social media to amplify company news, achievements, and thought leadership. Engage with industry influencers and media outlets on social platforms.

- Community Engagement: Actively monitor social media channels for mentions, comments, and messages. Engage with the audience in a timely and professional manner, fostering a strong online community around the Mobikasa brand.

- Performance Analysis and Reporting: Track, analyze, and report on the performance of social media campaigns and activities using relevant metrics. Identify trends, insights, and areas for improvement, and make data-driven recommendations to optimize future strategies.

- Stay Updated on Industry Trends: Continuously monitor the latest trends, tools, and best practices in social media marketing, algorithms, and platform updates to ensure Mobikasa remains at the forefront of digital engagement.

- Collaboration: Work closely with the marketing team, sales team, and other departments to ensure social media efforts are integrated with overall marketing and business strategies.

- Brand Advocacy: Act as a brand advocate, ensuring all social media communications reflect Mobikasa's values and brand identity.