MIVI - Product Manager

About The Company:

Seminole Electronics Pvt Ltd. (Brand Name - MIVI) is an electronic accessories start-up founded by two engineers with the goal of making High Quality Affordable Electronics. MIVI has successfully setup Indias First Audio Manufacturing Unit in Hyderabad and is the only brand with 100% Made-In-India portfolio.

We are one of the fastest growing TWS brands in India with a vision to become the technology company of India, we are expanding our workforce.

Details:

Working days - 6 Days/Week (2nd & 4th Saturday of the month are Week-Offs)

Industry - Electronics Marketing

Company - Seminole Electronics Pvt Ltd (MIVI Group)

Work Location - Seminole Electronics Pvt Ltd, Plot No. 21, SY No. 1/1, Hardware Park, Raviryala

Village, Maheshwaram, Telangana-500005.

Position Title : Product Manager

Department : Marketing

Reporting To : Business Head

Sector : Start-up/Consumer Tech/D2C

Job Location : Hyderabad

Job Role:

- We are seeking a dynamic and results-oriented Product Manager with 7+ years of extensive experience in the technology domain, specializing in AIoT devices, smartphones, and consumer electronics.

- The ideal candidate will have a proven ability to manage the entire product lifecycle from concept to market launch with a strong focus on market research, product positioning, compliance, drive customer engagement and boost revenue growth.

Job Responsibilities:

Product Development & NPI:

- Lead end-to-end New Product Introduction (NPI) and development processes, ensuring timely and

successful launches for products in the consumer electronics and consumer durables industry.

- Collaborate with engineering, design and marketing teams to define product specifications and

roadmaps.

Market Research & Strategy Development:

- Conduct in-depth market analysis to identify trends, opportunities and consumer needs.

- Develop data-driven marketing strategies to optimize product positioning and maximize market

impact and execute end-to-end product marketing strategies tailored to the B2C/D2C ecosystem.

- Analyse market trends, customer insights and competitor activities to identify opportunities for

differentiation.

- Maintain relationships with market research agencies to track market dynamics and competition

activities relevant to business.

Go-To-Market (GTM) Execution:

- Plan and implement product launches, ensuring alignment with cross-functional teams including

product, sales and operations.

- Define clear value propositions, positioning and messaging for new and existing products.

Product Lifecycle Management (PLM):

- Manage the entire product lifecycle, from ideation and prototyping to launch and post-launch

optimization.

- Ensure products remain competitive by analysing market feedback and implementing necessary

updates.

Compliance & Certification:

- Oversee critical certifications, including BIS and BEE, to meet regulatory and quality standards.

- Maintain adherence to all compliance requirements throughout the product lifecycle.

Beta Testing & Quality Assurance:

- Spearhead beta and pilot programs to validate product performance and quality.

- Identify improvement areas and work closely with teams to enhance user experience.

Cross-Functional Collaboration & Stakeholder Management:

- Establish and maintain effective communication between internal and external stakeholders.

- Act as a central point for product-related decision-making and problem-solving.

- Partner with product teams to align marketing initiatives with product roadmaps and feature releases.

- Work closely with creative teams to develop engaging content and collateral.

Customer Insights & Segmentation:

- Conduct in-depth market research to understand target audiences, personas and buying behaviors.

- Leverage data-driven insights to segment and target audiences effectively.

Campaign Management:

- Design and execute multi-channel marketing campaigns across digital, social media, influencer and

offline platforms.

- Optimize campaigns to maximize ROI and customer lifetime value (CLV).

Performance Metrics & Reporting:

- Track, analyse and report on key marketing KPIs such as customer acquisition cost (CAC), conversion

rates, and campaign performance.

- Iterate on strategies based on data-driven insights.

Qualifications & Skills:

- Masters/Bachelors degree in Engineering, Product Management, Marketing, Business Administration, Technology Management or a related field.

- Marketing, Business Administration or a related field.

- Strong expertise in market research, product lifecycle management, and NPI processes.

- 7+ years of proven experience in product marketing, preferably in AIoT, Smartphones or TV sectors and the B2C/D2C industry.

- Expertise in digital marketing channels, including SEO, SEM, social media and email marketing.

- Strong analytical skills and experience with tools like Google Analytics, Tableau or similar.

- Exceptional communication and storytelling skills to articulate product value propositions effectively.

- Experience in managing cross-functional teams and stakeholders.

- Familiarity with marketing automation platforms such as HubSpot, Marketo, or similar.

- A creative mindset with a data-driven approach to decision-making.

Why Join MIVI?

- Opportunity to work with one of Indias leading electronics brands dedicated to innovation and the "Make in India" initiative.

- Collaborative work culture that encourages creativity and professional growth driving consumer centric products.

- Be part of a team driving excellence in the design and manufacturing of premium-quality electronics.

- Opportunity to impact the rapidly evolving AIoT and Smart Tech landscape