Miracle Group - Specialist - Digital Marketing

Specialist - Digital Marketing

Key Responsibilities:

- Design, implement, and manage comprehensive SEO strategies to drive organic traffic and improve search rankings.

- Plan, execute, and optimize paid campaigns across Google Ads, Facebook/Instagram (Meta), and other digital platforms.

- Manage and monitor campaign performance using KPIs, analytics tools, and A/B testing to ensure continuous improvement.

- Develop and maintain detailed performance reports to track ROI, conversions, and campaign impact.

- Collaborate with the content and design teams to create compelling creatives and optimize landing pages using tools like Canva.

- Stay updated with emerging digital marketing trends, platform updates, and best practices to maintain a competitive edge.

- Oversee budget allocations and ensure efficient ad spend across channels.

Requirements:

- Minimum 5 years of hands-on experience in digital marketing, preferably in a results-oriented or agency environment.

- Proven expertise in SEO, including tools like SEMrush, Ahrefs, Google Search Console, etc.

- Advanced knowledge of Google Ads and Meta Ads Manager.

- Experience in performance marketing, campaign setup, and funnel optimization.

- Strong analytical skills and the ability to generate actionable insights from data.

- Proficiency in Canva or other visual content tools for basic creative needs