MediaMint - Platform Support Specialist - Digital AdTech

About the job:

- We are looking for a highly skilled Digital Adtech specialist with a strong background in Ad Tech and hands-on experience in campaign optimization and troubleshooting.

- The ideal candidate will have a minimum of 5 years of experience working with Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) and possess in-depth knowledge of digital advertising technologies.

- This position demands an individual who can effectively manage video campaigns and has the expertise to implement tags, optimize bids, and ensure precision targeting.

About the Role:

This position involves managing and optimizing digital advertising campaigns across various platforms, ensuring high performance and effective media buying strategies.

Responsibilities:

- Campaign Troubleshooting & Optimization: Troubleshoot and optimize digital advertising campaigns, ensuring high performance and addressing issues across DSP and SSP platforms. Collaborate with cross-functional teams to refine campaign strategies based on data insights.

- DSP and SSP Management: Proficiently manage and execute campaigns across DSPs and SSPs. Develop strategies to maximize ROI and ensure effective media buying.

- Tag Implementation & Management: Create, test, and manage tracking tags and pixels to ensure correct data capture and performance measurement. Ensure proper tag deployment across various platforms.

- Bidding & Targeting Strategies: Leverage knowledge of bidding strategies to optimize budget allocation and campaign performance. Understand and implement sophisticated targeting techniques to ensure ads reach the right audience segments.

- Video Campaign Expertise: Design, manage, and optimize video-based campaigns across multiple platforms. Ensure adherence to video specifications, tag configurations, and quality reporting.

- Data-Driven Reporting & Analysis: Utilize reporting tools to track campaign performance, analyze key metrics, and generate insights for optimization. Provide regular reports to internal stakeholders with actionable recommendations.

Qualifications:

- Minimum 5 years of hands-on experience in digital marketing, specifically in Ad Tech (DSP/SSP).

- Strong experience in campaign optimization and troubleshooting across digital advertising platforms.

- Deep understanding of bidding strategies, targeting methods, and media buying across DSPs and SSPs.

- Hands-on experience managing video-based campaigns, including video specs, tag setup, and quality reporting.

- Experience in managing and troubleshooting CTV campaigns, with focus on platforms, creatives, and performance tracking.

- Expertise in tag management, tracking, and troubleshooting across multiple platforms.

- Proficient in campaign management tools, ad servers, and analytics tools.

- Strong analytical skills and the ability to generate insights from performance data.

- Ability to manage multiple campaigns and projects in a fast-paced environment.

- Excellent communication skills to collaborate with internal teams and external partners.

Required Skills:

- Experience with programmatic advertising and real-time bidding.

- Familiarity with industry tools like DV360, The Trade Desk, MediaMath, and others.

- Working knowledge of Google Tag Manager and other tag management solutions.

- Understanding of video formats, VAST, VPAID, and player integrations.

- Experience with CTV-specific DSPs or platforms is a strong plus.

- HTML, JavaScript, and bid response data to support campaign troubleshooting and optimization would be a plus factor but not mandatory.