Marktine - Product Manager

About the Role:

- We are looking for a customer-focused and results-driven Product Manager to lead the strategy, roadmap, and execution of our product initiatives.

- You will play a pivotal role in driving product development from ideation to launch, working cross-functionally with engineering, design, marketing, and business stakeholders to deliver impactful solutions that solve real user problems and align with company objectives.

- This role requires a strong balance of business acumen, technical understanding, and a passion for delivering exceptional user experiences.

Key Responsibilities:

- Define and articulate a clear product vision, strategy, and roadmap based on customer needs, market trends, and business goals.

- Conduct market research, competitor analysis, and user feedback to identify opportunities for innovation and improvement.

- Collaborate with leadership to align product initiatives with broader company strategy and KPIs.

- Translate product vision into detailed user stories, PRDs (Product Requirement Documents), and wireframes.

- Prioritize features and enhancements using data-driven insights, customer value, and technical feasibility.

- Work closely with engineering and design teams to ensure timely and high-quality delivery of features.

- Facilitate sprint planning, backlog grooming, and regular stand-ups as part of an Agile/Scrum process.

- Gather and analyze user feedback, product analytics, and NPS scores to guide product iterations.

- Continuously improve the product experience through usability testing, A/B testing, and experimentation.

- Advocate for the voice of the customer in all stages of product development.

- Serve as the main point of contact between stakeholders, engineering, design, marketing, and sales.

- Partner with marketing and go-to-market teams on product positioning, messaging, and launches.

- Monitor post-launch performance and drive adoption, usage, and retention.

Required Skills & Qualifications:

- 4-7 years of experience in product management, preferably in a tech-driven environment.

- Strong understanding of Agile methodologies, product lifecycle, and roadmap planning.

- Proven experience delivering successful digital products or platforms.

- Familiarity with UX principles, product analytics tools (Mixpanel, Amplitude, GA), and wireframing tools (Figma, Balsamiq).

- Excellent communication, leadership, and stakeholder management skills.

- Strong analytical mindset with the ability to make data-informed decisions.