Marktine - Manager - Marketing

Job Summary:

We are looking for an experienced and strategic Senior Marketing Manager to lead and drive high-impact marketing programs that elevate our brand, accelerate growth, and support our business objectives.

The ideal candidate will have a proven track record in managing cross-channel marketing campaigns, leading teams, and working closely with sales and product leadership to create measurable business outcomes.

Key Responsibilities:

Strategic Marketing Leadership:

- Develop and execute comprehensive marketing strategies that align with company goals and market opportunities.

- Identify market trends, customer insights, and competitive positioning to refine marketing approaches.

- Collaborate with executive leadership to set marketing priorities and allocate resources effectively.

Campaign & Program Management:

- Oversee planning, execution, and optimization of multi-channel marketing campaigns including digital, content, events, PR, and demand generation.

- Ensure campaigns are data-driven, aligned with sales goals, and deliver measurable ROI.

- Lead development of creative assets and messaging to drive brand awareness and customer engagement.

Team Management & Development:

- Lead, mentor, and inspire a team of marketing professionals and coordinate with external agencies.

- Foster a culture of innovation, collaboration, and continuous improvement within the marketing team.

Sales & Product Alignment:

- Partner closely with sales, product, and customer success teams to develop sales enablement tools, product launches, and go-to-market strategies.

- Drive alignment between marketing initiatives and sales pipeline targets to accelerate revenue growth.

Analytics & Performance Measurement:

- Establish KPIs and regularly analyze marketing performance using analytics platforms and CRM data.

- Use insights to refine strategies, improve customer acquisition, retention, and increase market share.

Budget & Vendor Management:

- Manage marketing budgets, ensure cost-effectiveness, and optimize spend across channels.

- Evaluate and manage relationships with external vendors and agencies.

Required Qualifications:

- Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).

- 4+ years of progressive marketing experience, including leadership roles.

- Proven success in developing and executing complex marketing campaigns and programs.

- Strong knowledge of digital marketing platforms, marketing automation (e.g, HubSpot, Marketo), CRM tools, and analytics.

- Exceptional communication, leadership, and project management skills.

- Experience in B2B marketing, SaaS, or technology industries preferred