Marketing Strategist

About the Role:

- We are seeking a creative and analytical Marketing Strategist to develop and implement effective marketing strategies that drive brand awareness, customer engagement, and business growth.

- The ideal candidate will work closely with cross-functional teams to align marketing initiatives with company goals and deliver measurable results.

Key Responsibilities:

- Conduct market research to identify trends, customer insights, and competitive landscape.

- Develop comprehensive marketing strategies and campaigns tailored to target audiences.

- Collaborate with product, sales, and creative teams to create compelling messaging and positioning.

- Analyze marketing performance data and optimize strategies to maximize ROI.

- Manage digital marketing efforts including SEO, SEM, email marketing, social media, and content marketing.

- Plan and oversee marketing budgets and timelines.

- Identify new market opportunities and recommend strategies to capitalize on them.

- Develop brand guidelines to ensure consistency across all marketing channels.

- Track and report on key performance indicators (KPIs) and campaign effectiveness.

- Stay updated on industry trends and emerging marketing technologies.

Required Skills & Qualifications:

- Bachelor's/master's degree in Marketing, Business Administration, or related field.

- 3-6 years of experience in marketing strategy, brand management, or related roles.

- Strong analytical skills with experience in data-driven marketing.

- Proficiency with marketing tools such as Google Analytics, SEMrush, HubSpot, or similar.

- Excellent communication, presentation, and project management skills.

- Creative thinker with a passion for innovation.

- Ability to work collaboratively in a fast-paced environment.

- Strong understanding of digital marketing channels and best practices