Marketing Strategist

About the Role:

- We are seeking an experienced and data-driven Marketing Strategist to join our growing team.

- The ideal candidate will be responsible for developing, executing, and optimizing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth.

- This role requires a blend of creative thinking, analytical rigor, and strong communication skills to craft compelling campaigns across digital and traditional channels.

- You'll work closely with cross-functional teams, including sales, design, product, and digital marketing, to ensure alignment with company goals and market trends.

Key Responsibilities:

- Develop and execute end-to-end marketing strategies to support business goals across B2B/B2C markets.

- Conduct market research to identify customer insights, industry trends, and competitor positioning.

- Define target audiences and develop customer personas to drive tailored messaging and campaigns.

- Collaborate with content, design, and performance marketing teams to build integrated campaigns across SEO, SEM, social media, email, events, and PR.

- Monitor campaign performance using tools such as Google Analytics, HubSpot, SEMrush, Meta Ads, or similar platforms.

- Analyze data and KPIs to assess effectiveness, generate insights, and optimize campaign performance.

- Oversee branding initiatives, messaging frameworks, and tone-of-voice consistency across channels.

- Identify new growth opportunities and emerging marketing technologies or platforms.

- Work with sales and product teams to align messaging and ensure strategic marketing support throughout the customer journey.

- Prepare and present reports, dashboards, and strategic recommendations to leadership.

Required Skills & Qualifications:

- 4-8 years of experience in marketing strategy, brand development, or digital marketing.

- Proven track record of designing and executing multi-channel marketing campaigns.

- Strong understanding of digital channels (SEO/SEM, email, content marketing, social media, paid advertising).

- Analytical mindset with experience using Google Analytics, CRM/automation tools (HubSpot, Marketo), and ad platforms.

- Exceptional communication, storytelling, and presentation skills.

- Ability to think creatively, act strategically, and drive measurable results.

- Bachelor's / master's degree in Marketing, Business, Communications, or a related field