Marketing Specialist - Real Estate/Hospitality

Location: Juhu, Andheri, Mumbai

Company: Ultra luxury & luxury real estate developer

Overview:

We are seeking a dynamic Marketing Manager to lead marketing initiatives, ensuring that the brand and projects reach the right audience with the highest standards of creativity and excellence.

Key responsibilities:

Marketing Strategy & Execution

- Develop and implement integrated marketing plans to drive brand awareness, lead generation, and sales.

- Execute marketing campaigns across multiple channels.

- Analyze market trends and competitor activities to refine marketing strategies.

Agency Coordination & Partnerships

- Manage relationships with creative, media, and PR agencies to ensure cohesive and high-impact campaigns.

- Oversee agency deliverables, ensuring quality and timely execution of projects.

- Negotiate contracts and manage budgets for external marketing partners.

Marketing Project Management

- Lead end-to-end execution of marketing initiatives, including branding, advertising, and promotional campaigns.

- Coordinate with internal teams (sales, design, and development) to ensure marketing alignment with business objectives.

- Track project timelines and budgets to measure success.

Creative & Communication Excellence

- Drive compelling storytelling and messaging for marketing materials, including brochures, digital content, and advertising campaigns.

- Ensure brand consistency across all marketing assets.

- Work closely with designers and content creators to produce high-quality creative materials.

Skills required:

- 8+ years in marketing, preferably in luxury real estate, hospitality, or lifestyle brands.

- Strong project management, communication, and creative skills.

- Proficiency in marketing analytics, digital advertising, and CRM platforms.

- Bachelor's or Masters degree in Marketing, Communications, or a related field

- Experience in IPO marketing would be a bonus