Marketing Role - Offline Media Planning/Buying - Audio Visual Television Campaigns

Offline Media - AVTV - BARC / YUMI

Location : Pune, India

Shift Timings : Rotational / Night Shift (9:00 PM - 6:00 AM)

Experience : 2 - 7 Years

Education: MBA (preferred)

Role Overview:

- We are seeking a highly analytical and experienced Offline Media professional to manage our AVTV (Audio-Visual Television) campaigns.

- The ideal candidate will have a deep understanding of Indian television viewership data from sources like BARC (Broadcast Audience Research Council) and YUMI.

- You will be responsible for planning, executing, and optimizing our TV media buys to achieve brand and performance marketing goals.

- This role requires strong negotiation skills, a data-driven approach, and the ability to work in a fast-paced environment with a global team.

Key Responsibilities:

- Develop and execute comprehensive AVTV media strategies based on business objectives and target audience insights.

- Analyze BARC/YUMI data to identify key trends, viewership patterns, and optimal channel/program placements.

- Plan, negotiate, and purchase television media spots and properties.

- Monitor campaign performance in real-time and provide regular reports on key metrics (e. , reach, frequency, GRPs, impressions, cost-per-view).

- Collaborate with creative teams to ensure media plans align with campaign messaging and creative assets.

- Manage budgets effectively and ensure all media buys deliver maximum ROI.

- Stay up-to-date with the latest trends in the television media landscape, including new channels, programming, and data analytics tools.

- Provide strategic recommendations for future campaigns based on performance analysis and market insights.

- Build and maintain strong relationships with media vendors and agencies.

Qualifications:

- Proven experience in media planning and buying for AVTV, specifically in the Indian market.

- Mandatory hands-on experience with BARC and/or YUMI data platforms.

- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.

- Excellent negotiation and communication skills.

- Proficiency in media planning software and Microsoft Excel.

- Ability to work independently and collaboratively in a team environment.

- MBA in Marketing or a related field is highly preferred