Marketing Manager - Social Media

About the Role:

We are seeking an experienced and dynamic Marketing Manager to lead our marketing initiatives. The ideal candidate will have a strong background in content strategy, digital marketing, brand positioning, and performance marketing. This role requires a strategic thinker with a deep understanding of market trends and data-driven decision-making to drive brand growth and customer engagement.

Key Responsibilities:

- Develop and execute a comprehensive content strategy & marketing plan.

- Design and implement Go-To-Market (GTM) strategies for new product launches and services.

- Lead branding and promotional activities to enhance brand visibility and positioning.

- Drive email & SMS marketing campaigns for lead generation and customer engagement.

- Develop and manage social media strategies across various platforms.

- Plan and execute performance & growth marketing initiatives.

- Optimize SEO & SEM strategies and manage Google Ads for better reach and conversion.

- Oversee digital campaign management, ensuring maximum ROI.

- Utilize marketing analytics to track, analyze, and optimize campaign performance.

- Develop and manage influencer & affiliate marketing programs.

- Implement CRM & marketing automation strategies to enhance customer experience.

- Conduct market research & trend analysis to stay ahead of industry shifts.

Requirements:

- Proven experience (8+ years) in marketing, with a strong focus on digital marketing and brand

management.

- Expertise in content strategy, social media marketing, SEO/SEM, and performance marketing.

- Strong analytical skills with the ability to translate data into actionable insights.

- Experience with CRM tools, marketing automation platforms, and Google Ads.

- Excellent leadership, communication, and project management skills.

- Ability to work in a fast-paced, dynamic environment with a results-driven mindset.

Why Join Us?

Competitive salary and benefits package.

- Opportunity to work with a dynamic team and lead impactful marketing campaigns.

- Professional growth and learning opportunities in a collaborative environment.

- If you are a passionate and results-driven marketing professional looking for an exciting opportunity,

we would love to hear from you!