Marketing Manager - Jewellery

Key Responsibilities:

Strategic Marketing Planning:

- Build and execute the regional marketing strategy aligned with business objectives and the national brand narrative.

- Develop annual marketing calendars integrated with showroom targets, customer seasons, and brand positioning.

Leadership & Team Building:

- Build and lead a high-performing regional marketing team, aligned to business ambitions and cultural ethos.

- Coach, mentor, and upskill the team in modern marketing practices including digital, data-driven campaigns, and community marketing.

Integrated Campaign Management:

- Design and implement 360- marketing campaigns-ATL, BTL, digital, influencer, and experiential marketing.

- Ensure campaign relevance to local demographics, festival calendars, and luxury consumer behavior in North India.

- Drive vendor and agency management for creative, media buying, printing, activation, and event needs.

Digital Marketing & Brand Building:

- Leverage digital platforms (Meta, Google, YouTube, Influencers) to drive measurable engagement and conversions.

- Monitor online reputation, manage reviews, and enhance the digital customer journey.

- Ensure consistent brand identity across visual merchandising, showroom collaterals, and social content.

Customer Acquisition & Experience:

- Segment and engage key customer groups-HNI clients, wedding shoppers, repeat customers.

- Establish data-driven outreach using CRM, call center insights, and DNF data.

- Partner with wedding planners, luxury service providers, and local communities to generate qualified leads.

CSR, PR & Community Marketing:

- Strategize and lead impactful CSR initiatives aligned to the organization's values.

- Collaborate with regional media, social influencers, and local institutions for positive PR and brand sentiment.

Market Intelligence & Business Enablement;

- Track competitor activities, market dynamics, and customer sentiment across cities.

- Provide actionable insights to the business head to support decisions on store events, promotions, and customer engagement plans.

- Support store footfall growth, revenue enhancement, and customer loyalty through targeted marketing interventions.

Stakeholder Management & Communication:

- Regularly present regional marketing performance, insights, and strategic recommendations to senior stakeholders.

- Collaborate with Showroom Heads, Retail Ops, and HQ teams to align marketing with business outcomes.