General Summary of the Role:

The Marketing Manager will be responsible for leading and executing the medical marketing strategy across India and the Subcontinent. This role is pivotal in achieving financial targets outlined in the operating plan and ensuring the successful implementation of brand-driven programs and initiatives. The incumbent will manage one direct report focused on events, campaigns and digital marketing activities.

This position will:

(1) Ensure the implementation of marketing activities within the assigned region,

(2) Localize appropriate Brand/PPM driven programs and initiatives into the markets,

(3) Ensure assigned regions' businesses are provided with required day to day marketing support services for Healthcare GBU oriented activities, and

(4) Work closely with business lead to service customer needs with consistent story-telling of companies branded products and technology value proposition.

Key Responsibilities:

Strategic Planning & Execution

- Develop and implement innovative marketing strategies aligned with business goals and ensure implementation of the region's marketing plans in support of sales targets within the medical category. Develop and execute annual and quarterly marketing plans to support business and sales objectives.

- Controls medical regional marketing budget that reflects company goals

- Provide Brand/PPM with marketing program VOC, potential business opportunities and key learnings based on market activities and research, and by working closely with the sales team

- Conduct market research to identify trends, customer needs, and competitive insights.

- Translate global and regional strategies into tactical action plans tailored to local market dynamics.

- Support sales forecasting and product demand planning with marketing insights.

Product Marketing & Commercialization

- Drive go-to-market strategy for new product launches including positioning, messaging, training materials, and launch campaigns.

- Work with the PPM team to gather market intelligence, VOC (Voice of Customer), and clinical feedback to shape product roadmap and innovation needs.

- Collaborate with regulatory and clinical teams to ensure accurate, approved product messaging across all touchpoints.

- Create localized sales tools, value proposition decks, objection handling resources, and customer education kits.

- Conduct regular training sessions and marketing briefings for the sales force to ensure alignment and consistency in messaging.

- Work with channel partners and distributors to co-develop campaigns and support local promotions.

Event Management & Experience Marketing

- Lead the planning and execution of customer engagement programs including roadshows, CME sessions, medical exhibitions, and roundtables.

- Partner with industry associations and societies to increase visibility in relevant forums.

- Ensure strong pre- and post-event communication and engagement through multichannel strategies.

- Supervise and mentor a direct report focused on events, campaigns, and digital execution.

Brand & Campaign Management (Including Events & Exhibitions)

- Ensure consistent brand messaging across all channels with monitoring of brand growth and trends.

- Plan and execute integrated marketing campaigns across channels. Track and optimize campaign performance using data-driven insights.

- Execute key medical events across the regions along with customer meets. Own end-to-end execution of regional campaigns across offline and digital channels, ensuring consistent branding and storytelling.

- Manage creative and media agency partners to deliver impactful campaigns on time and within budget.

- Localize global assets for regional appropriateness while maintaining brand compliance.

Digital Marketing & Content

- Lead digital initiatives including SEO/SEM, email marketing, and social media.

- Drive digital content strategy including social media, email, paid campaigns, and CRM engagement programs.

- Manage website updates and performance in collaboration with the global team.

- Develop content calendars and digital assets relevant to the healthcare ecosystem, including whitepapers, case studies, infographics, and videos.

Stakeholder Collaboration

- Work cross-functionally with sales, product, and clinical teams.

- Build strong relationships with external partners, agencies, and vendors.

Market Intelligence & Reporting

- Track trends in public and private healthcare sectors, and identify marketing opportunities in new geographies or verticals.

- Analyze campaign effectiveness, competitor activities, and field feedback to improve marketing strategy and execution.

Key Requirements:

Education & Experience

- MBA or equivalent in Marketing or related field.

- 8-12 years of experience in marketing, preferably in healthcare, medical devices, or PPE sectors

- Experience within the medical device industry will be preferred. Familiarity with marketing in compliance with medical regulatory frameworks.

Skills & Competencies

- Strong leadership and project management skills.

- Proficiency in digital marketing tools and analytics platforms.

- Excellent communication and interpersonal abilities.

- Ability to manage multiple priorities in a fast-paced environment.

Desirable

- Experience in B2B healthcare marketing.

- Familiarity with regulatory compliance in medical marketing.

Additional Requirements (travel, etc.) - Travel within region is required, and some overseas meetings