Marketing Manager - EdTech

JD - Manager Marketing

Experience: 6-7 years of experience in the Education Industry

Education: Graduate / Pref. MBA or any PG Diploma

Scaling brand presence from 0 to 10

Budget: 25 LPA

Roles & Responsibilities

Strategic Planning and Execution:

- Developing and implementing marketing strategies including ATL, BTL (B2B and B2C) and Digital & Social Media Marketing in collaboration with the Digital Manager

- Managing and optimizing marketing campaigns

- Budget management

- Utilizing marketing automation and CRM tools

- Management of Lead Funnel through multiple media platforms

- Day-to-day management of all marketing operations

Brand Management

- Maintaining brand consistency in all communication

- Formulate standard template for all external and internal communication

- Supervise brand representation on all digital platforms

- Plan and develop collateral, merchandise, and sales tool kit in line with monthly marketing calendar

Team Leadership and Collaboration

- Leading and managing internal marketing team

- Mentoring team members

- Internal liasioining with all important stakeholders at school level

- External Liasioning with key opinion leaders, industry SPOCs, prominent committee members, etc