Marketing Manager - Campaign Management

Campaign Management

About the Role:

- We are looking for a dynamic and results-driven Marketing Manager to lead and execute marketing strategies that drive brand awareness, customer acquisition, and revenue growth.

- The ideal candidate will have a strong background in digital and traditional marketing, excellent leadership skills, and the ability to analyze market trends to position our products/services competitively.

Key Responsibilities:

- Develop, implement, and manage comprehensive marketing strategies and campaigns to achieve business objectives.

- Lead brand positioning, product launches, and promotional activities across multiple channels (digital, print, events, social media).

- Manage the marketing budget effectively and ensure maximum ROI.

- Conduct market research and competitor analysis to identify opportunities and threats.

- Collaborate with sales, product, and creative teams to align marketing efforts with business goals.

- Oversee content creation for marketing materials including websites, social media, blogs, newsletters, and advertisements.

- Monitor, analyze, and report on the performance of marketing campaigns using analytics tools; optimize strategies accordingly.

- Build and maintain strong relationships with external agencies, vendors, and partners.

- Lead, mentor, and manage the marketing team to foster creativity and high performance.

- Stay updated on industry trends, emerging marketing technologies, and best practices.

Required Skills and Qualifications:

- Bachelor's /master's degree in Marketing, Business Administration, or related field; MBA preferred.

- Minimum 4 years of experience in marketing roles, with at least 2 years in a managerial position.

- Strong understanding of digital marketing channels including SEO, SEM, email marketing, social media, and content marketing.

- Proven ability to develop and execute multi-channel marketing campaigns.

- Excellent communication, presentation, and interpersonal skills.

- Proficiency in marketing analytics tools such as Google Analytics, HubSpot, or similar platforms.

- Strong project management skills with the ability to manage multiple campaigns simultaneously.

- Creative thinker with data-driven decision-making skills.

- Experience managing marketing budgets and vendor relationships