Marketing Manager - BFSI

Job Description: Marketing Manager

About the Job

We're looking for a passionate and data-driven Marketing Manager to join our team in Bangalore.

This is a full-time position working in a fast-paced environment, with a shift time from 3:00 PM to 12:45 AM.

The ideal candidate will have a strong analytical background and a proven track record of developing and executing successful marketing campaigns.

You will work closely with our in-house teams to support key objectives across retention, nurture, and lead generation.

Key Responsibilities

Campaign Management & Reporting:

- Monitor, analyze, and report on campaign performance, email KPIs, and lead data.

- Provide actionable insights to optimize campaigns and improve conversion rates.

Data Analysis:

- Measure and interrogate data from multiple channels to understand and improve the customer experience.

- Use performance dashboards to provide insights for future campaigns.

Reporting:

- Own the creation and management of campaign dashboards and ensure timely production of monthly and quarterly reports for various business divisions.

Sales Enablement:

- Provide valuable insights and data to the sales teams to support their objectives.

Content & Collateral:

- Update marketing collateral and provide proofreading support.

- Arrange for printed marketing materials and event support.

Web & Content Management:

- Build and manage new web and content pages using our drag-and-drop system (Foleon).

Brand Reputation:

- Monitor and respond to Trustpilot reviews for the Ireland market.

Skills, Experience, and Qualifications

- Education: MBA in Marketing or a related field is required.

- Experience: 4-7 years of professional experience in a marketing role, preferably within the financial services industry.

- Analytical Skills: Strong analytical skills with the ability to interpret complex data and translate it into data-driven decisions and insights.

- Technical Proficiency: Proficient in Microsoft Excel, Word, and PowerPoint.

- Experience with CRM platforms, specifically Salesforce, is a must.

- Marketing Knowledge: A solid understanding of digital marketing strategies and techniques.

- Communication: Excellent written and verbal communication skills.

- Work Ethic: The ability to work independently and collaboratively as part of a team, managing multiple projects simultaneously in a fast-paced environment