Marketing Manager - Agri Business

Marketing Manager

As a Marketing Manager, you will be responsible for developing and implementing marketing strategies and plans for our Carbon and Biologicals businesses.

Responsibilities:

- Develop and implement marketing strategies and plans for Carbon and Biologicals businesses.

- Generate, manage, and nurture leads through on-ground campaigns and digital platforms for

Biologicals & Carbon businesses.

- Develop, communicate, and implement brand guidelines across the organization.

- Collaborate with product managers and external agencies to develop top-quality content for print & digital.

- Guide graphic designers, marcom executives, & digital marketing executives to collaborate & deliver results.

- Conduct Market Research for brand awareness, satisfaction surveys, purchase intentions, etc.

- Understand the competitor landscape to gain insights and take initiatives for business growth.

- Develop & implement digital strategy to increase brand awareness and generate leads for Bio & Carbon Business.

- Increase traffic and brand visibility on social media, the website, and other communications platforms.

- Manage relationships with agencies and vendors, and track and effectively utilize the marketing budget.

Qualifications:

- MBA (marketing/Agri business management)

- 5+ years of work experience in marketing, especially in the Agri/rural domain.

- An excellent team player with a proven track record in brand management, marcomm, MR, and digital marketing.

- Ability and willingness to travel 6 to 8 days/month in rural markets.

- Learning and problem-solving attitude.

- Proficiency in data analysis tools and MS Office Suite