Marketing Lead - Quick Commerce/D2C

Why This Role is Career-Defining

Join us as we scale across GT, Q-commerce, and D2C channels. As Marketing Lead, you'll own the entire marketing engine-from platform growth and trade marketing to brand storytelling-driving visibility and conversions across both online and offline channels.

Key Responsibilities

1. Channel Ownership & Growth

- Drive sales and visibility across D2C, Q-commerce (Blinkit, Instamart, Zepto), and international e-commerce platforms

- Lead trade marketing, BTL activations, and in-store promotions for GT/MT formats

- Collaborate with Sales and Distribution teams to design demand-generation strategies

2. Brand Building & Storytelling

- Develop differentiated product positioning and seasonal storytelling across platforms

- Align marketing calendars with product launches and seasonal category priorities

- Ensure strong brand presence across packaging, in-store visibility, and digital touchpoints

3. Performance Marketing & ROI

- Run data-driven campaigns with external agencies; track and optimize CPA, ROAS, and CTR

- Build marketing systems to monitor channel-wise ROI and campaign effectiveness

4. Cross-Functional Collaboration & Team Leadership

- Work closely with Product, Sales, Supply Chain, and Design to execute 360- campaigns

- Manage internal and external teams (agencies, creative partners) to deliver high-impact outcomes

Who You Are

1. 6-10 years in marketing, ideally in D2C, FMCG, or high-growth consumer startups

2. Proven expertise in digital performance marketing + offline trade marketing

3. Familiar with GT/MT retail dynamics and quick commerce ecosystems

4. Strong execution bias, creative thinking, and data-driven decision-making

What You Get

A chance to build and scale a consumer brand across channels, with a competitive package and leadership growth opportunities