Marketing Head - Retail

About the job:

Job Description:

Brand Strategy & Positioning:

- Develop and execute a differentiated brand positioning for Carter's in India, ensuring strong recall and emotional connect with parents and kids.

- Craft disruptive, clutter-breaking communication inspired by high-growth D2C brands (Zomato, Zepto, Minimalist, Snitch, Mamaearth, Boat, etc).

- Drive aspirational storytelling across all marketing touchpoints, establishing Carter's as the go-to brand for premium yet accessible kidswear.

Integrated Marketing & Communication:

- Lead 360-degree marketing campaigns across digital, social, influencer, ATL, BTL, and retail channels.

- Own the content & creative strategy-develop engaging brand narratives, visual identity, and packaging design that resonate with Indian parents.

- Create a distinctive TOV (tone of voice) that makes Carter's India engaging, witty, and lovable.

- Spearhead PR & brand partnerships to elevate brand credibility and affinity.

Consumer Insights & Data-Driven Marketing:

- Establish a strong consumer research framework to identify key insights, trends, and unmet needs in the kidswear market.

- Drive personalized, data-driven marketing strategies leveraging CRM, first-party data, and AI-driven analytics.

- Run A/B testing & performance marketing experiments to optimize engagement and conversions.

Digital & Social Media Growth:

- Develop and execute a high-impact digital strategy across Instagram, YouTube, WhatsApp, and emerging platforms.

- Lead influencer & community marketing, partnering with mom influencers, parenting bloggers, and celebrity ambassadors.

- Build a viral, thumb-stopping content strategy that resonates with young parents and drives UGC (User-Generated Content).

Retail & Packaging Innovation:

- Own the in-store branding, visual merchandising, and packaging experience to create a seamless online-to-offline journey.

- Innovate with eco-friendly, child-safe packaging designs that enhance brand love and recall